#1-Impressions

This powerful metric can quickly highlight keyword and budget issues that hamper your campaign performance.

#2-Clicks

Clicks can help you understand how well your ad is appealing to people who see it..

#3-CTR

CTR, is hugely important for advertisers. It helps determine both your ad rank and your cost per click.

#4-Quality Score

A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.

#5-Impression Share

This powerful metric can quickly highlight keyword and budget issues that hamper your campaign performance.

#6-CPC

Your CPC is an important metric because those clicks, and costs, add up fast.

#7-Conversions

It's important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business.

#8- Conversion Rate

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have.

#8- Cost of Conversion Rate

This is important to know so you can manage your budget and decide on the best ways to advertise.