Decide whether to use native conversion tracking or rely on analytics platforms like GA4. Understand how each option impacts your data presentation and choose the method that aligns with your reporting needs.
Define primary and secondary conversion actions to guide bidding strategies and reporting accuracy. Ensure that each conversion is appropriately categorized to provide valuable insights for your PPC campaigns.
Take advantage of Google's enhanced conversions feature to build audience lists based on conversion data. This update offers significant opportunities for targeting and optimizing campaigns, especially for PMax campaigns.
Double-check your conversion tracking to ensure accuracy and reliability. Whether using native tracking or analytics platforms, thorough verification is essential for making informed decisions and optimizing campaign performance.
Understand that conversion tracking is not a one-size-fits-all solution. Tailor your tracking methods and strategies to meet the specific requirements of your business and stakeholders for the most effective results.