11 Realities of SEO

SEO is not a replacement for PPC

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SEO is a brand marketing tactic, not a direct advertising method.

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You do not measure SEO success on revenue generated.

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Most businesses have an insufficient SEO budget to achieve success.

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Most marketers do not appreciate SEO.

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SEO requires strategy otherwise, you will mostly waste time and money.

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The fastest way to determine your SEO's ability is to ask to see a website they own or one they've worked on.

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SEO is a lot like medicine. You first diagnose why the site isn't ranking, you then prescribe a solution and repeat the treatment as long as it takes to achieve results.

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The best way to generate SEO results is to apply the 80/20 approach.

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SEO value is often misjudged because of a poor understanding of analytics data.

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