PPC can be cost-effective when managed well, with control over budget and targeting.
PPC can drive lots of traffic but success relies on more than just clicks.
PPC benefits various industries, not just e-commerce.
PPC can be a long-term strategy for sustained growth.
Explore other platforms like Bing Ads, Facebook Ads, and more.
Strategic targeting and ad quality can help smaller businesses compete effectively.
Being in the top position doesn't guarantee conversions; ad quality matters more.
Quality over quantity; relevant keywords matter more than quantity.