SEO Trends 2023! The Missing Puzzle in your SEO Strategy

Every new year comes with its challenges and possibilities, similarly, the year 2023 is no different in this aspect. We believe 2023 holds a box of possibilities, especially in the field of Search engine optimization (SEO). 

So, do read this blog till the end to know more about SEO trends 2023!

Since the advent of Covid-19, one obvious thing spotted is the rise in digital media, to have a more clear understanding, a recent study by a renowned mobile phone operator has revealed that the average time spent by a user on a smartphone has increased from 5 hours (pre-Covid 19) to 7 hours (post-Covid 19).

This significant rise is enough to showcase future search trends related to technology and marketing.

If we try to analyze the yearly budget of every small business to the multi-national corporation we would find that they allocate a significant percentage of their budget to marketing.

With this data, it sounds quite logical to consider marketing as one of the top priorities and within marketing assiduously decide under which strategy you would like to allocate your maximum budget.

As the year 2023 progresses forward everyone is aware that inflation, recession, purchasing power parity, and various other economic metrics are going to take a toll.

So it’s important to create your marketing strategy and instead of putting all your eggs in different baskets, this time put them in one basket and streamline your strategy in one direction.

In 2023, which Marketing Strategy will be IMPORTANT?

A recent report on the Global Market for Digital Advertising and Marketing has shown that the total market capture of this service in 2022 was USD 476.9 Billion and it is projected to rise to USD 786.2 Billion by 2026.

So, one thing that is clear from this data is digital marketing is going to be of utmost importance in 2023 as well.

But, among the various strategies encompassing it like Pay-per-Click, Email Marketing, Social Media Marketing, Search Engine Optimization, and so on which strategy requires your complete attention and focus, this question is what we will address in this blog.

Given our experience in this field of digital marketing, we believe ‘Search Engine Optimization’ should be the most used and preferred digital marketing strategy to scale’s one business, bring traffic, and generate marvelous sales.

Before you look to hire a dedicated SEO Outsourcing Company you should be completely aware of the Simple SEO tips for better rankings, common mistakes to avoid, its pros and cons, and so on.

The careful and detailed analysis of all these aspects you can easily get in our SEO Outsourcing Guide.

SEO Trends 2023! Must be Followed while Developing the Strategy

SEO is an ever-evolving process and is one of the finest marketing tactics that involves no added cost and can work wonders with continuous added efforts over a while.

Google’s Algorithm Update

If you have decided to focus on SEO as a marketing strategy then it’s your job to be aware of Google’s recent algorithm changes and updates because your SEO approach would also be changed accordingly.

While searching for SEO services, you must confirm and evaluate this particular aspect, whether the concerned agency offers it or not.

Watch Out for the Best SEO Trends 2023!

If you’re working on your SEO plan for the coming year, you might want to start with this forecast of what to expect in the field in 2023. 

Read on, to gain insight into the state of SEO and what changes you can anticipate in the coming year so that you can tailor your SEO tactics accordingly.

Rise in eCommerce

E-commerce in past years has exponentially grown, as the predicted value of the Global E-Commerce Market in 2027 is supposed to be $55.6 Trillion, with a growth rate of 27.3%.

So, you can imagine what a large market SEO services have to cater to, furthermore, search engines are also very well aware of this fact and have turned their focus on improving the online shopping experience in response to the explosive development of the industry.

Doing away with commission costs and making it accessible for businesses to sell on search engines like Google has made it more appealing for them to do business on their platform.

Additionally, Google came up with the Shopping Graph, a brand-agnostic AI-powered model that is familiar to several products to facilitate the exposure of items to a broader audience of sellers and the discovery of appropriate products by buyers. 

Now, you may ask how digital marketing services for eCommerce can help in such situations, well when you deploy digital marketing’s extension, which is SEO, you want your product pages to rank well in search engine results, and for that, you need to use keywords strategically. 

It’s also a good idea to use the keywords in the alt tags of your images so that Google can more easily “read” them.

For example, when someone searches for a ‘broad match keyword’ reading ‘Shoes’ through Google, you would want your product to be listed in relevant search trends and the best way to achieve that is through SEO.

AI can Play a Huge Role but Requires you to be Careful

The use of AI in content marketing strategies is currently a hot issue. 

Utilizing chatbots for customer care, email automation, and website personalization are just a few examples of how artificial intelligence may be used in marketing initiatives.

Even recent research projected that the market for AI in marketing will reach $15.84 billion by 2021. According to the report, by 2028, the value will have increased to more than $107.5 billion.

Content creation through automated content writing tools for SEO is considered one of the major SEO trends 2023.

AI has not only shaped the content writing strategy completely but has brought every SEO professional into dilemma in terms of its usage.

At first glance, Google’s August 2022 change to prioritize “original, valuable material created by people, for people” in search results was meant to penalize automated content generation systems.

According to Google’s Search Advocate John Mueller, “content created by AI-powered writing tools constitutes spam”. 

Though SEO with the help of AI can grow businesses by leaps and bounds. 

However, requires it to be used properly and SEO experts shouldn’t forget to carefully analyze all the content written through it.

So, next time you work with any professional SEO tools you must be extremely cautious and rational while using them.

Voice Searches: A New Way of Resolving Queries

Voice searches are gaining huge popularity in the realm of search trends. 

In 2023, voice search is expected to become a dominant form of interaction on search engines.

Recent Google data on voice search mentioned that approximately 27% of people across the world are using voice search on mobile devices. 

So, as a company, you need to shape your SEO strategy in this particular direction as SEO Outsourcing India Trends 2023 massively supports it.

Companies should now concentrate on:

• Phrasal Keywords and Question-Based Keywords: Keywords (or phrases) that are likely to generate interaction (where can I, tell me where, tell me how, how can I find, what is).
• Being Proactive: Considerations for the next inquiry the user may ask.
• Predicting the Conversation Path: Dialogues that the user and the voice assistant might have. This helps to visualize how a back-and-forth dialogue may unfold.

With search engines working to enhance their language algorithm, one can assume that they want SEO to work in the same direction.

Natural language processing (NLP) is at the heart of voice search since it allows researchers to better comprehend consumers’ search habits while speaking queries rather than typing them. 

Since search engines like Google are working on improving their ability to recognize natural language inquiries, it’s in your best advantage to tailor your content to be found via voice search through SEO.

It’s advisable to focus on phrasal sentences, create useful FAQs in your content, and optimize for more conversational keywords depending on the vernacular.

This particular SEO trend 2023, has forced agencies offering local SEO services, SEO for news publishers, and many more to re-evaluate their SEO strategies.

Should You Include Video in your Content?

If you want to rank your content and add value to it, then yes, you should include videos in your content. As it’s one of the simple SEO tips for better rankings.

Furthermore, with more and more people watching videos, it becomes a prerequisite from an SEO perspective to incorporate them into your website. 

To provide more base to this argument, video-SEO-related research has proved that by including video searches chances of organically ranking in search engines are increased by 50 times compared to text-based searches.

Even the click-through rate of video searches compared to text searches is higher by 41%.

So, it’s better to form a video-centric SEO strategy by adding videos to more of your pages. 

As users tend to spend 88% more time watching videos, including them in your content may increase your page views, shares, and overall success. 

At last, you should use descriptive, keyword-rich markups for both the clip markup and the seek markup.

As you’ll have a better chance of showing up in relevant search results and attracting more viewers to your website.

Like voice searches, this SEO trend 2023, can very well be used by SaaS SEO agency to boost and promote their client services appealingly.

Nothing can beat CONTENT

SEO and content have always been synonymous with one another. The content was, is, and will be significant to SEO strategy.

SEO relies on fresh, high–quality content, but that’s not all it takes. 

The inclusion of photos, videos, infographics, and other forms of visual material is crucial for attracting and retaining visitors, as well as for improving the usability and accessibility of your website.

Content’s purpose and meaning may have become diversified with time but its essence remains the same.

When done properly, SEO-optimized content gives the impression that it has recently been published and provides relevant responses to user queries and helpful recommendations.

Incorporating Offshore SEO Services ensures a global perspective and expanded reach for your content.

So, if your readers are interested in any particular subject, make it easy for them to get answers to their queries. 

Providing your visitors with high-quality content that takes into account their needs and goals is essential. 

In the end, it strengthens your audience’s impression of your brand as a whole.

It’s Time to ‘Discover’ Yourself!

Google’s latest report on Web Stories, claims that it currently adds 100,000 new stories to its database every single day.

The launch of Google Web Stories has completely changed users’ behaviour and brought a revolution in the way content was seen and approached.

A survey claims that there are already over 20 million Web Stories available online. More than 6000 fresh domains have released their first Web story since October 2020.

From an SEO point of view, web stories can be the unchartered territory on which they would like a website to create content as their consumption rate is exceptional, especially among the millennials and Gen-Zs.

Categories like arts and entertainment, beauty, healthcare, and lifestyle, are some of the growing fields which have gained huge traffic in terms of engagement through this strategy.

In terms of an SEO strategy and SEO trends 2023, what a website should keep in mind to gain more traffic and fulfil all the on-page SEO elements, in terms of the featured image, meta description, and tags, and not forget to include content in their web stories rather than focussing only on inserting images.

Explore the new frontier in SEO with evolving strategies and consumer engagement. Gear up for SEO Trends for 2024 to stay ahead in the digital game.

Don’t Forget to Optimize your Images

Images have always been the striking feature in a post as its the window through which users get attracted to visit your site and read your content.

So, with the advent of 2023, the moment has come to evaluate the image optimization levels currently present on your website. 

It’s important to optimize your images as it plays a crucial role in attaining the top rank in the search engine. 

While inserting new images or auditing the previously published images it’s important to convert them into the next-gen format, compressed their file size, providing appropriate image titles and alt descriptions.

To get complete information about Image SEO, do check out our Image SEO Optimization Guide.

What’s Your Website Speed?

Core Web Vitals forecast as search trends and SEO trends 2023 can be something huge for all the websites which have been sidelining this metric for a long time. 

Google has made it clear that it places a high priority on improving the user experience. And, one way to ensure that webpages in its domain should open quickly without any waiting period.

Furthermore, you might expect a drop in traffic and rankings if visitors have a negative experience when browsing your site. 

Page load times are a major factor in creating a good user experience. 

More than half (53%) of visitors will click away from a site if it takes more than three seconds to load.

So, while forming the SEO strategy for 2023 you should ensure your webpage size should be thoroughly optimized, you could ensure that by image size, plugins used in the backend, use of ads, and so on.

Summing Up!

The year 2023 will undoubtedly be a watershed year for digital marketing and, especially, for SEO trends 2023.

Because it holds the sureshot recipe to drive visitors and produces leads for a business.

The SEO trends we’ve examined for 2023 ensure its importance and indicate how carefully it needs to be employed as a plan.

It’s impossible to predict how people’s behaviours will change in response to the proliferation of digital media, so every eCommerce site and another online site must be prepared with their SEO strategy. 

As the competition is only going to get fiercer, it’s important to get a head start in your business’s search trends as soon as possible.

To Help you Kickstart your SEO Strategy and Maximize your Brand’s Online Reach in Limited Time is What Uvisible specialises as an SEO Agency!

Do Contact our SEO Professionals to get a Better Understanding of your Company and Discuss your SEO Roadmap in detail.