Overcoming Real Estate SEO Challenges: A Winning Strategy for Agents and Brokers

Did you know that 97% of people looking for a home start their search by looking online first?

This means if your real estate isn’t ranking well, you are losing a whole chunk of potential clients.

But honestly, to stand out against the competitors like Zillow and Realtor.com, it’s tough. So what can you do to do that?

Now this is the place where the importance of real estate SEO comes in handy. It is about creating your website’s buzz in the eyes of buyers, sellers, and investors to let them find you easily.

This guide will discuss all the challenges a real estate website faces and strategies to overcome them.

Biggest SEO Challenges for Real Estate Professionals

When we say real estate SEO isn’t easy, here are the reasons why:

• Existing Competitors like Zillow and Realtor.com are dominating search results, beating them is tough!
• Local keyword research is technical—as it often has low search volume but high impact.
• Creating content that speaks to both buyers and sellers isn’t easy.
• Gain trust as soon as someone lands on your site.
• SEO-friendly site that is lightning-fast and mobile-friendly.
• Backlink building is the toughest yet most important task in boosting credibility and rankings.

Now, let’s tackle these challenges one by one!

Outrank Big Sites with an Optimized Google Business Profile

Optimizing your Google Business Profile (GBP) is the simplest way to appear in local search results. GBP is the doorway to your real estate business, so make it beautiful.

How to Make Your GBP Stand Out:

• First, create and verify your GMP for accuracy and control.
• Your business account should have consistent NAP details (Name, Address, Phone number).
• Pick your expert real-estate category and put real and high-quality images.
• Glorify your positive reviews and encourage clients to post them.
• Keep your profile updated with new listings, and real estate tips.
• GBP with local keywords in the description works best.

If you optimize your GMB profile correctly, you will increase your chances of getting listed in Google Map Pack as well, which is a core real estate for search visibility.

Target the Right Keywords—Even if They Have Low Search Volume

We are not denying that “homes for sale” is a popular search term, but isn’t it also super competitive?

That is why we always suggest choosing long-tail keywords and location-specific keywords with a greater chance of conversion.

Smart Keyword Strategy for Real Estate SEO:

• Create a location-specific landing page using hyper-local keywords like “affordable condos in downtown Austin” for maximum impact.

• Utilize keyword planning tools such as Ahrefs, and Google Keyword Planner to search low-competitive keywords.

• Prioritize real-estate keywords that buyers and sellers use.
• Creating blogs around FAQs like “How much does it cost to live in downtown Austin?”

• Your titles, meta descriptions, and headings must have keywords.

• Use related phrases (semantic SEO) to boost search engine understanding.

Create Content That Matches the Buyer & Seller Journey

You can not sell the same thing to everybody when you are in real estate.

Like every seller has different things to offer and different buyers have different demands, your content marketing strategy should also be unique.

You need content that meets buyers and sellers where they are in their journey.

Content Ideas to Attract and Convert Clients:

• Create awareness through blog posts like “10 Mistakes First-Time Buyers Make.”
• Focus on topics around considering the target audience’s pain points like “How to Get Pre-Approved for a Mortgage.”
• Provide strong CTAs on all the service and landing pages for quick action.

• Video content works well so create virtual tours, Q&A sessions, and neighborhood highlights.

• Client testimonials and case studies are the greatest form of content to build credibility and trust.
• Your content quality defines its worth and builds trust for your real estate business to build leads to conversions.

Make Your Website Instantly Trustworthy

People say first impression is last and it is correct when it comes to your digital presence.

You have only a few seconds to convince the audience to stay on your site.

Quick Trust Signals for Your Real Estate Website:

• Your contact info should be visible clearly at the top and bottom of every page.

• Real client reviews and success stories are the best way to promote and build trust for your real estate business.
• Always ensure that you highlight your realtor credentials and membership to build authenticity.
• A site with clean and professional designs is best especially with high-quality visuals.
• Your site should be secure with HTTPS to protect user data.
• Structured data markup helps Google to display rich snippets of your listings.

Creating trust and authenticity is essential as it makes visitors safe to reach out leading to more leads and conversions.

Make Your Website Fast & Mobile-Friendly

Mobiles are the primary devices today that homebuyers use to find and explore properties.

If your website isn’t optimized for mobile devices, we bet you are in trouble. Fast load times and responsive design are a must.

Speed Optimization Tips:

• A responsive web design is best as it can adapt to all screen sizes.

• Quality compress images and videos for high-speed loading.
• Shorten CSS, JavaScript, and HTML to boost speed.
• The hosting platform should be reliable for the site’s performance.
• To improve rankings, it is essential to optimize Core Web Vitals.
• Unnecessary plugins and redirects reduce the site’s speed and functionality.

Faster website = lower bounce rates = higher conversions

Get High-Quality Backlinks to Boost Authority

Most of the websites on Google never get high ranks on SERP because they never focus on backlinks.

Why are we saying this is because backlinks are considered trust signals for Google. The better the quality of the link, the higher the rankings are.

Best Ways to Earn Real Estate Backlinks:

• Do not forget to add your real estate in local and top directories such as Zillow, Realtor.com, and Yelp.

• Post guest blogs on real estate news sites and industry blogs.

• For efficiency, you can partner with local businesses such as mortgage brokers, and home inspectors.
• Post your real estate milestones on local media channels.

Conclusion

Real estate SEO is not only limited to getting higher rankings but also to getting found by the targeted audience.

Utilizing each SEO strategy in a way where your real estate can boom is essential for better leads to outshine the competition.

If you are also focused on your real estate business, our team at Uvisible, Real Estate Digital Marketing Agency, can help you take it to the next level.

Let’s make it happen, start optimizing your business today, and see your online presence grow.