Scaling a Real Money Gaming Website and App – A Case Study
Overview of the Real Money Gaming Website
The Real Money Gaming Website in focus specializes in offering online Rummy card games in India.
Facing significant challenges in online visibility and ranking, the website turned to Uvisible for a comprehensive digital marketing solution.
Situation and Problem
- The website encountered severe issues – it failed to rank for both brand and generic keywords.
- The highly competitive landscape, exorbitant CPCs on Google Ads, and unprofitable CPAs from PPC compounded the problem.
- The root cause was traced to an overwhelming 96% of backlinks from irrelevant international sources, coupled with duplicated content on 30-40 pages. Additionally, the site lacked responsiveness.
Uvisible's Strategic Approach
- Backlink Cleanup: Contacted relevant websites personally to remove or nofollow backlinks. Implemented the Disavow tool for non-responsive sites, mitigating the impact of harmful links.
- Content Overhaul: Scrapped duplicate content and crafted fresh, original content for all pages.
- Strategic Backlink Building: Collaborated with technology and gaming bloggers for reviews, garnering valuable backlinks.
- Comprehensive SEO Efforts: Initiated both on-page and off-page SEO strategies for holistic improvement.
SERP Rankings
Top Keywords
96% Reduction
Of Irrelevant Backlinks
TOP 5 Positions
For Specific Keywords
Results Achieved
- Top 10 Rankings: Successfully emerged from the penalty, securing top 10 rankings for all relevant keywords.
- Progressive Improvement: Progressed from the top 30 to the top 20 and eventually secured a place in the top 10 rankings.
- Top 5 Rankings: Achieved top 5 rankings for specific keywords, marking a substantial success.
Challenges and Success Factors
- Dependency on External Factors: Overcame challenges hinging on Google's algorithm refresh and reevaluation of backlink profiles.
- Internal Transformation: Underwent a 3-5 month internal process, transforming the website into a fully responsive platform.
Acquiring Real Money Players - Paid Ads Management
Any real money gaming site cannot survive with a limited number of players.
Player liquidity is one of the biggest challenges real money gaming websites face as they need a bare minimum of players 24x7 so that players get other players to play with.
Considering the retention and players becoming inactive, acquiring more and more users becomes crucial.
Hence, paid advertising is the fastest way to acquire real money players.
We understand how paid marketing works in the real money gaming category and set up campaigns that generate leads and real money players.
Google Ads, including YouTube, Facebook, and Instagram, have been the main platforms for building brand visibility and generating real money players in India.
Our Approach to Launch and Optimize Paid Ads for Real Money Gaming
We set the campaigns using our previous learnings and optimize the campaign with a data-driven approach.
We monitor closely to see what is working and what is not working. Basis this data analysis, we optimize and scale the campaigns.
First Time Depositors
Increased by 10 Times
300% Reduction
in Cost per Acquisition
Several Fold Increase
Life time Value and Revenue
Results Achieved
- First-Time Depositors: Started generating first-time depositors and real money players.
- Progressive Improvement: Started knowing areas that worked well and scaled them for maximum benefit.
- Player Liquidity: Acquired enough real money players to maintain player liquidity throughout the day.
Challenges and Success Factors
- Conversion Rate Optimization: Took a data-driven approach at every level to improve the conversion rates.
- ROI positive: Overcame high CPA by optimizing the campaigns to become ROI positive and generate a high LTV.
Discuss your real money gaming project's digital marketing with us.
Conclusion
The Skill Gaming Website's revival stands as a testament to Uvisible's expertise in navigating complex SEO challenges.
By addressing both external and internal factors, Uvisible successfully propelled the website to top rankings, ensuring sustained visibility and profitability.
While we were able to hit the top rankings in Google for the most relevant keywords, later, we focused on managing paid ads on platforms like Google, Youtube, Facebook and Instagram to increase the reach of the brand and acquire real money players at a faster pace.
From The Client
"Uvisible transformed our SEO landscape. Their expertise and dedication skyrocketed our online visibility and rankings. Exceptional results and recommend their Game Marketing Agency Services!"
Our case studies
See all projects
