10 Hidden SEO Tips to Outsource Enterprise SEO

Are you tired of searching for sure-shot tips to succeed in outsourcing enterprise SEO?

Because every other guide will tell you generic information that is useless to you.

But don’t worry; we got you this blog with 10 tips for successful outsourcing enterprise SEO.

Using these tips, you can scale your business with efficiency and expertise!

If you miss any tips below- your site might get heavily penalized for unethical practices.

Follow these, or you might fall into a pit and derail your business growth!

Why Outsourcing Enterprise SEO Seems Like a Great Idea

Enterprise-level SEO involves managing hundreds or thousands of pages, campaigns, and keywords.

You can’t handle it on your own for optimized results, so the better plan is to outsource an SEO agency for desired results.

Outsourcing Enterprise SEO is a great idea because-

• Agencies have a team of experts to perform all the SEO tasks, from technical audits to link building.
• Outsourcing SEO services can help you reduce the cost of onboarding, training, and retaining an in-house team.
• You might need more time to manage time-consuming tasks like content creation, but here is where an outsourcing agency will help.

Don’t get too excited now because only the right agency can do all this for you.

Choosing the wrong agency can do no good for your business!

Red Flags to Watch for When Outsourcing SEO

• If an outsourcing agency promises you quick results, then stop right there! Because immediate results rely on black-hat tactics that cause penalties.
• If an agency is not good at explaining its strategies and processes, it might be taking shortcuts!
• If the agency offers generic solutions for enterprise SEO requirements, run away!

Checklist for Choosing the Right SEO Partner

• Does the agency have experience in your niche?
• Do they have proven result evidence of past campaigns?
• Do they follow white-label SEO practices?
• Will they communicate their strategies and results in detail and available for discussion?
• Are they able to handle your website’s size and future growth?

Here are the 10 Tips for Successful SEO Outsourcing

1. Always Ask for Relevant Work Samples

To begin with, always ask for relevant work samples from your prospective SEO vendors.

It will provide insights into whether they have experience in your niche!

It is important because-

For example, you are outsourcing SEO for medical clients.

You would not want someone to say, “We’ve worked with big names.” That’s not enough!

Your industry has strict regulations, so ensure that the prospective agency knows all these regulations and technical nuances.

For example, If you’re outsourcing SEO for a company like Pfizer, ask for relevant work samples from brands like Cipla or Merck.

You should ask for URLs to ensure the content is published under the client’s name and demonstrates their expertise.

Tip of the Day!
If the SEO company cannot provide work samples, that’s a red flag!

2. Insist on a 30-Day Out Clause in Contracts

Sometimes, more than relevant work samples are needed to judge!

You must ensure a flexible clause of 30 days out of the contract with your outsourcing agency.

Understand it from this example,

An agency like yours outsourced international SEO from a vendor with the worst deliverables.

But you were stuck with them under the 60-day clause.

Your client was furious, and you paid for two months for services that were of no use!

Tip of the Day!
Talk to the agency and negotiate for a 30-day clause before hiring them.

It will save you from long-term trouble if it doesn’t work out!

3. Verify References With Fresh, Verified Contacts

References are essential before outsourcing an SEO agency.

But how are you doing to verify their legitimacy?

Here’s the Tip!
To ensure the trustworthiness of the reference, request the company email address and phone number.

Also, cross-check with references if they work for the referenced company.

Tip of the Day!
It might be a scam if the reference comes from a personal Gmail and no LinkedIn profile.

4. Check for Insurance Coverage

Suppose you outsourced an SEO company that is into shady tactics, even if their good intentions are vague!

It might trigger Google penalties, affecting your client’s revenue!

Where Insurance Comes Handy?

If you are handling an enterprise-level campaign, the stakes are high.

With insurance, you can mitigate financial and legal risks if something goes wrong.

For example,
An outsourced SEO company used black-hat tactics for link-building, and Google penalized it.

With insurance, you can cover your client’s legal fees and revenue losses!

Tip of the Day!
Before signing an agreement, verify the vendor’s insurance policy and coverage details.

Also Read – Enterprise PPC Guide: Everything You Need for Success

5. Secure a Non-Compete and NDA Agreement

If you have decided a company to outsource SEO services, ensure your agreement has everything from Non-Compete to NDA Agreement.

Without it, your client’s confidentiality will always stay vulnerable!

For example,
You outsource SEO from a vendor to manage Amazon’s SEO.
And they start letting the word out about the “big Amazon contract.”

The words reach Amazon, and you might face a lawsuit for breaching confidentiality!

Tip of the Day!
You should draft airtight non-disclosure agreements (NDAs) without any loopholes.

Ensure you add Non-Compete Clauses to keep your vendor away from competitors.

6. Be Transparent With Your Clients

Your client deserves honesty. So, if you outsource SEO, tell them before they find it elsewhere.

Why is Transparency Important?

Transparency builds trust.

If you tell your client about outsourcing, they might ask for the vendor’s name.

Don’t hesitate to share the information, including the value addition through preferred rates.

It will make your image of a trusted advisor rather than a hidden middleman!

Proactive Approach As Reason to Outsource.

Your client might ask, why are you outsourcing SEO?

Then, answer them proactively by saying that you might not be an expert in the following tasks but must complete them at your best.

So you chose to outsource it!

It will save them costs while giving them high-quality results.

7. Treat Your Outsourcing Partner Like a Team Member

The vendor that you hired for an SEO task isn’t just a contractor but also an extended part of your team,

It matters because it will encourage a sense of shared goals for better collaboration.

If you do not communicate well with your vendor, they might fail to deliver results aligned with your strategy.

For example,
Suppose you outsource a technical SEO for an IT firm and share your client’s vision, goals, challenges, and analytics dashboards with the vendors.

It will help your vendor to create a better SEO strategy.

Tip of the Day!
Ensure you regularly communicate with the vendor to maintain alignment and ensure accountability.

8. Ask for Free Trials

Before giving someone thousands of dollars, make sure that you get yourself a sample.

For example, you can get a write-up in 1000 words.

A simple piece of advice is don’t commit before testing.

The sample will help you judge the vendor’s ability, quality, and speed to follow guidelines.

For example,

If you are hiring a vendor for an IT company, ask them to write a blog post on *3 signs you need new security software*.

If the results are generic and vague, congratulations. You have saved thousands of dollars and made a long-term commitment.

9. Review Case Studies and Testimonials

Case studies are proof that your vendor has the capabilities to perform the SEO task that you require.

Before finalizing an outsourcing SEO company, you should always read the SEO case studies and testimonials.

You should check the vendor’s metrics (traffic, rankings, and conversions) and the relevance of case studies and testimonials to your industry.

For example,
If your vendor claims to provide 120% organic traffic growth to an eCommerce firm, you can ask them for a detailed breakdown.

Their strategy and timeline can also be asked for better understanding.

10. Calculate Time and Cost Savings

Outsourcing is only valuable if it provides a measurable return on investment (ROI).

You can evaluate ROI by

• Comparing outsourcing costs with in-house talent expenses.
• Compare the time saved with the cost invested.

For example,
You outsource technical SEO audit services for $3,000/month.

This will free your in-house team for more important tasks like content optimization. It might end up increasing your ROI by 200% within 6 months.

Tip of the Day!
You can use time-tracking software to calculate saved hours and evaluate cost-effectiveness.

Wrapping Up: The Benefits of Smart Outsourcing

Outsourcing enterprise SEO can help you utilize all the resources effectively, streamline operations, and drive exceptional results.

However, choosing a partner with consideration of all the facts can lead to disastrous outcomes.

Using these 10 tips, you can-

• Reduce risks
• Ensure effective communication for team building
• Drive better outcomes for your clients.

SEO is a crucial investment, and every decision you make affects your client.

So, before outsourcing, you should be thorough, ask tough questions, and prioritize transparency.

A right outsourced agency will help you deliver outstanding results.

We are sure that you are now ready to outsource.

Use the following tips and partner with the best SEO agency to drive optimum results for your client!