How to Create Effective Location Landing Pages for Local SEO

Many of you out there are struggling to improve your local SEO strategy and are stuck in a place where you can’t find a way to improve it.

Did we touch the right nerve? Well, yes, then you have come to the right place because this blog will tell you exactly what you need to do to improve the performance of local SEO.

When it’s highly competitive out there, local SEO can be optimized only by optimizing landing pages.

Optimizing location landing pages will help you improve search visibility, increase customer engagement, and drive conversions.

It helps your website to appear in the search results when potential customers look for services in your area.

To optimize the local SEO landing page, include information such as business details, customer reviews, and service offerings.

If you are looking for businesses to increase their Ahrefs visibility and get higher rankings on SERP, use location page SEO techniques.

This blog has everything related to location page design and how to create content for local landing pages for SEO to maximize results.

Essential Elements of High-Performing Local Landing Pages

1. Location-Specific URL Structure for Better Search Visibility

URL structure is essential for clear communication of service and location, it directly improves location page SEO.

We suggest you not use complex or unclear URLs, or else you can opt for a format like:

Example:

Here is the example of plumbing SEO–

Bad URL: www.example.com/newyorkplumbing123
Good URL: www.example.com/locations/new-york/plumbing-services

In fact, a study by Backlinko showed that URLs with relevant keywords perform better on search engines. It will improve search visibility and user experience.

2. Location-Specific Page Title, Headings, and Meta Description

The title and meta description are your website’s display window. Use primary keywords, location, and service to make them click-worthy and appealing.

Best Practice:

• Lead with your keyword (service + location) for search visibility.
• Follow with a unique selling proposition (USP) to differentiate your business.

This helps search engines and users understand what the page offers.

For example, a plumbing business in Los Angeles should include the location in its title and heading tags to improve local plumbing SEO:-

Plumbing Services – Residential And Commercial NYC Plumbers
Plumber NYC | 24/7 Emergency Plumbing Services

In fact, Moz’s study shows that pages with optimized titles and meta tags experience 20-30% click-through rates, making this a crucial part of location pages for SEO.

3. Consistent NAP (Name, Address, Phone Number) Details

Make sure that your NAP details are the same across all the platforms, as it is one of the core search engine ranking factors. If they differ, it can confuse Google and your page might not rank well as it should.

Your name, address, and phone number should be highlighted prominently enough throughout the page which makes it easier for the user to know where they are and what they are getting.

In fact, research by BrightLocal has shown that businesses with consistent NAP citations across directories rank higher in local searches by up to 50%.

4. Unique, Location-Specific Content to Improve Local Relevance

The information on every location page should be adjusted to the location it serves. Using generic content in several locations can lead to a lower ranking.

Do it by customizing the content rather than applying the same service descriptions everywhere.

For example, if you serve in two different kinds of localities, one facing common sewage issues and the other one facing salty water blocking their water lines, your content should be specific to the problems of the locality to increase the relatability with users.

In fact, duplicate content is penalized by Google, which affects a website’s potential search ranking. Original content helps businesses rank higher in the areas they serve.

5. Customer Reviews and Testimonials for Credibility

Including customer reviews helps in building trust and improving ranking. When ranking local SEO city landing pages, Google gives preference to original user-generated content.

In Fact, 87% of consumers research products online before making a purchase, according to BrightLocal.

6. Embedded Google Maps for Easy Navigation

Adding a Google map on your location page helps customers find your business and promotes importance to search engines.

Google My Business Optimization plays a crucial role here, ensuring your business appears accurately on maps and in local searches.

You can pin a Google map on your business location to get clear navigation.

In fact, a 50% boost in customer engagement and website traffic is seen when companies integrate the maps experience.

7. Schema Markup for Local SEO Enhancement

Schema Markup navigates search engines throughout your website to identify business details like hours, services, and locations, improving location page SEO.

For example, Schema Markup for plumbing can highlight essential details like “24/7 emergency plumbing services” or “water heater installation in [City],” making it easier for search engines to display accurate information to potential customers.

If you are not using Schema Markup yet, you are losing about 30% of your click-through rate (CTR) because websites that do use it have a 30% higher CTR.

And honestly, we can do it seamlessly for your location landing pages with our expertise in local SEO.

8. Mobile-Friendly Design for Better Engagement

More than half of local searches happen from mobile phones, so why is your local landing page not optimized for the same?

Mobile-responsive designs are essential and you can add a few things such as fast-loading images and text for speed, and large buttons for quick clicks.

In fact, Google’s data suggested that 76% of mobile searches for local businesses get a visit within 24 hours.

9. Internal Linking for SEO Boost

Internal linking is the key factor for an SEO boost. You should always link your location pages to improve navigation for SEO.

For example, you can link the New York location page to the “Emergency Plumbing Services” and “Pipe Repair and Installation” pages.

This way you will not just be successfully improving the SEO process but also improving user experience.

10. Strong Calls-to-Action (CTAs) for Higher Conversions

CTAs on the location pages are your best push to sales strategy and having strong CTAs gives you the upper hand for the same. It will help you increase conversion rates by 80% making it essential for local SEO landing pages.

Examples of strong CTAs are

• “Call Now for a Free Estimate!”
• “Call for Emergency Plumbing Services!”

Conclusion

If you have come down here, you must understand the importance of optimizing local landing pages for search engine visibility and attract more local customers.

Incorporating all the above strategies in your local SEO strategy for location landing pages will not only improve your points in the eyes of search engines but also improve customer engagement to convert them into loyal customers.

We at Uvisible are experts in optimizing local SEO and we focus on every detail that your business should not miss while optimizing for location landing pages.

So why are you waiting for? Contact us today for a free consultation!