Incorporating pay-per-click (PPC) advertising into a digital marketing strategy is the best approach to getting immediate results in the competitive digital marketing world.
Whether your goal is traffic generation, lead building, or increasing sales, outsourcing PPC is a savvy move.
Are you looking to hire a PPC marketing agency for your business?
If yes, you have come to the right place. We will help you ask the right questions and find the correct answers.
Here’s the guide to help you outsource your business’s right PPC management agency.
Fun Fact: In 2024, PPC costs are estimated to reach $190.5 billion, the highest among other CPC advertisements.
Why to Outsource PPC Services?
The core PPC outsourcing is that it will help you get access to seasoned professionals.
You don’t have to go through the steep learning curve, as these experts can save much time and money by performing PPC for your business.
PPC ads can be technical; with professional expertise, they will help.
Fun Fact: The idea of a PPC ad was introduced by Yahoo! in 1996. It was a big success, and following that, Google launched Adwords in 2000, now known as Google Ads.
What to Look for When Hiring an Outsource PPC Agency?
Industry Experience and Expertise
It is essential to look for an agency with experience in your niche. The agency that understands your business and audience well will be able to better target the ads.
The critical quality of an excellent PPC outsourcing India is its experience with various ad platforms such as Google Ads, Bing Ads, and social media advertising (LinkedIn and Meta).
Transparency and Communication
It is essential to look for a PPC company that is upfront about its digital marketing strategy, pricing, and expected results.
An offshore PPC company that maintains regular communication offers complete and detailed reports, and provides clear insights on campaign performance is best for your business.
Proven Results and Case Studies
Always ask about proven records for a PPC agency to back up their work.
You can ask for previous campaigns’ results, including metrics like conversion rates, ROI, and cost-per-click reductions.
Case studies are the best way to find their results on different campaigns, as they will give you an idea of their ability to deliver results.
Our PPC for plumbers‘ clients has given positive reviews for the services and results we delivered!
Comprehensive Services
PPC involves setting up ads, keyword research, ad creation, bid management, A/B testing, and landing page optimization.
An offshore PPC agency will provide a full suite of these services as the more comprehensive services, the better the results.
Fun Fact: Do you know that 65% of SMEs run PPC ad campaigns? They do this because it is one of the fastest ways to achieve desired results and can be monitored easily. You can track the ad conversions easily through the tool.
Questions You Should Ask Before You Hire a PPC Agency
- What is Your PPC Strategy?
Always ensure that the agency defines its PPC strategy in detail, including keyword research, ad creation, and continuous optimization.
A good offshore PPC company will curate its strategy based on your business requirements.
- What Platforms Do You Specialize In?
Google Ads is no wonder it is the largest PPC platform. However, it would be best if you also looked for an agency that is an expert in Microsoft Ads, YouTube, and Meta.
Every business requires a different ad platform, so choose the agency that has experience in that platform to meet your requirements.
- Do You Handle Conversion Tracking Audits/Implementation?
Outsourced PPC management offers conversion tracking audits and implementation to ensure accurate performance metrics tracking.
Audits help a company optimize based on real-time data.
Fun Fact: The average Pay-per-Click (PPC) on Google ads can range between $1 and $2, but for highly competitive industries like legal services or insurance, it can cost over $50!
- Do You Have Any ‘Proprietary’ Tools Or Software They Use To Manage Accounts?
A good PPC ad agency will have access to proprietary tools or software to manage campaigns, optimize bids, and analyze performance.
This will help streamline the account management process and provide efficiency and customization options compared to standard industry tools.
- What Are Your Fees and Contract Terms?
Clarifying pricing and contract terms is essential. Some agencies charge a flat fee, and some take a percentage of ad spend.
Ask if there are any hidden charges, set-up fees, or management tool charges, and understand all the terms and conditions of the contract, including cancellation and account submission policies.
Stay Alert: The average conversion rate across Google Ads for all industries is around 3.75% on the search engines. If you outsource experienced PPC companies, they can push conversion rates even higher!
Red Flags to Watch Out For
- Overpromising Results
If a PPC agency is promising unrealistic results like top rankings and dramatic conversions within a short period of time, be aware because that’s a red flag.
PPC is one of the most complex processes, requiring time to optimize and consistent testing. No good agency will promise quick results.
- Lack of Transparency in Reporting
Agencies that are delayed in reporting or unwilling to provide regular, detailed campaign reports may not be the right fit for your business.
It would be best to ask for data that tracks your KPIs.
Choosing the Right PPC Partner
Outsourcing PPC services can be the best investment for your business, as they will provide transparent, experienced, and aligned services with your goals.
Choosing the right agency is critical to the success of your digital campaign, and you can do that by asking the right questions and setting clear expectations.
Interesting Fact: PPC ads are the most effective digital marketing channel because they offer around 200% ROI, meaning a business spending $1 on Google Ads makes an average of $2 in revenue.
Final Words!
Hiring a PPC agency should be a manageable task. All you need to do is focus on experience, communication, transparency, and a proven track record.
Asking the agency the right questions will provide you with further clarity. With the help of the right outsourced PPC management, you can optimize your ad spending and revenue.
So, if you are ready to kickstart your PPC campaign, hire Uvisible’s expert PPC services today—you won’t regret it!
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