How to Crack Google Discover SEO and Boost Your Content Visibility

Google Discover is your personalized magazine curated based on your search history, interests, and behavior. With crazy potential to drive traffic to your content, every marketer is eager to crack the code of Google Discover.

However, it is essential to understand what it is and how to get your content featured on this platform. So let’s go ahead with this amazing guide created by a Google Web Stories Design Agency expert with all the details and tips for success.

Also, find out the answer to the most common questions “Are Google web stories worth it”?

What is Google Discover?

Google Discover is a personalized algorithm-based feed on mobile devices, designed to help users find what interests them more even before searching for it.

Replacing Google Feed in 2018, Google Discover uses AI and ML to predict and serve content tailored to user preferences. It can be called a pre-search tool that analyzes your browsing history and offers customized articles, videos, and web stories.

Where Does Google Discover Appear?

Google Discover is available on Android and iOS devices on the Google app and Chrome’s mobile homepage. You must have seen it after opening Google, as it looks like a scrollable feed of articles, news, stories, and videos.

Users don’t have to search for anything as content comes to them. This feature makes it a more powerful traffic source for the people who get to be featured.

Can you guarantee that the content will appear on Google Discover?

Unfortunately, there is no way one can predict that their content will show in Google Discover, as it is driven by Google’s AI and the users’ individual preferences. However, optimizing it can increase your chances of getting listed.

Tips for Getting Featured in Google Discover

Create Evergreen Content

Google Discover looks for evergreen content that resembles a broader set of audiences. While you can find news on the Discover page, the platform supports content that maintains relevance over time. Ensure the creation of content that engages well with users.

Use High-Quality Images
Visual content is crucial for Google Discover, as every article shown on the page has a high-resolution image. Visually appealing images are crucial, and Google prefers images that are at least 1200px wide, so don’t forget to optimize.

Mobile-First Content
Since Google Discover is curated for a mobile-first experience, optimizing your website becomes essential for mobile devices. Mobile-optimized websites have higher chances of getting featured on the Google Discover page. Make sure to have a website that loads fast, with intuitive navigation, and responsive design.

Maintain E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Content published on Google Discover requires treatment similar to regular search content. Algorithms emphasize E-E-A-T before ranking the content. So make sure that your content is trustworthy, written by experts, and published on an authoritative website.

You can increase credibility by using the author’s profile, regularly refreshing content, and citing credible sources.

Use Engaging Headlines
Google favors attentive headlines that aren’t clickbait. Create headlines that spark curiosity without being misleading or overpromising. Keep them to the point and concise.

Google Web Stories: A Game-Changer for Discover

Google Web Stories has been a game-changer for Discover as it is an interactive, and engaging visual storytelling format curated for mobile users. It is shown on the Google Discover page with visually rich content to engage the audience.

What Are Google Web Stories?

A Google Web Story is visually rich content that is bite-sized and tabbled made using images, text, and videos to deliver an immersive content experience. These are similar to Instagram or Snapchat stories, however, they can be indexed and crawled on Google Discover using Google web stories SEO.

How to Make Google Web Stories

Choose a Story Builder
Ease up your work with Web Story Plugin for WordPress, Newsroom AI, and MakeStories. Choose any of it that suits your needs, and ensure the design is mobile-friendly.

Keep It Short and Engaging
Brevity is the key to Web Story. It should typically have 4-10 slides that convey the message precisely. Use quality visuals, short text, and creative animations to keep users interested.

Use Proper Metadata
Include proper metadata, such as titles, descriptions, and schema markup to optimize Web Stories for SEO. Google analyzes this data to understand what your story is about and who should see it.

How to Earn Money from Google Web Stories

It becomes easy if you are already using Google AdSense on your website. You can display ads within Web Stories to initiate additional revenue streams.

Also, read our blog on – How to Monetize Google Webstories

AdSense Integration
Get approval from Google AdSense, and add your Google AdSense publisher ID in Web Stories settings.

Google Ads in Your Stories
Once you enable the setting, the ad will appear in one of the slides of your story. These ads blend seamlessly and are non-intrusive with your content.

Does Google Web Stories Have a Higher RPM/CPM?

If you are among those creators who wonder if Google Web Stories offers a higher CPM (cost per thousand impressions) or RPM (revenue per thousand impressions). Know this-

Same AdSense Algorithm
Google Web Stories has AdSense algorithms similar to Google Discover. This standard algorithm means there is no separate earning for Google Discover content and Web Stories content.

Location Matters
The location of your audience has a huge impact on RPM/CPM. You can have higher RPMs if getting traffic from high-earning countries like the US, UK, and Canada, among others. Whereas, the countries like India, Pakistan, and more usually have lower RPMs.

Maximize Your Google Discover and Web Stories Potential

It’s time for success by refining your content strategy and aim for success by making more Web Stories and Google Discover. Here are some final tips-

• Publish Fresh and Relevant Content
• Use Analytics to Understand Audience Behavior
• Engage with Your Audience
• Update and Optimize Content Regularly
• Create for Mobile First

In Conclusion

Google Discover is all about delivering quality content to users that adds value to their lives. By creating concise and visually engaging content that uses best SEO practices for Google Discover stories and can leverage tools like Google Web Stories.

It will help you boost your chances of getting featured in Discover leading to more traffic on your website.

While it may take time to achieve success, being regular, persistent, and creative can make waves on Google Discover and beyond.