How Digital Marketing can help Educational Institutes?

This era belongs to the digital revolution; whatever avenues you pick, technology is the key element in it and has brought a major change in its functioning, operations, skill, and marketing. 

Every business wants limited resources to be invested in its marketing strategies but expects maximum returns on it. 

Picking marketing alone, as is considered the most significant aspect for a business as it introduces a business’s product and service to the customers, the more engaging, attractive, and prominent the marketing is, the chances get higher for the business to generate enormous sales and revenues.

So, you might be thinking, will any kind of marketing will work wonders for your business, the answer is ‘No’, with time marketing strategies for businesses have changed, it has not only become digital but smart as well, you don’t need to focus on the newspapers, radio, and television, and burn your marketing budget for a negligible amount of return and insignificant amount of new customers acquired.

Digital marketing is the coming of the age of tried and tested marketing strategy, even data from ‘Google’ narrates the same story where digital marketing plans and strategies increase a business’s growth expectancy by 2 times and the probability of increasing their workforce by 3 times.

The digital wave which the world is witnessing currently, it is important to incorporate this wave into the businesses and mould the existing marketing strategies according to the digital marketing needs. 

Uvisible in this blog discusses the digital marketing strategies for the educational institutes since the past decade institutes have increased by leaps and bounds in the world, as HolonIQ research suggests that by 2050 there will be more than 2 billion more school, college, and universities graduates in the world and the number of schools and colleges will also increase proportionately with the given demand of students.

Now, the pertinent question is how these monumental numbers of educational institutes will make their presence felt among the world population which is expected to reach 8 billion in 2023.

Well, the answer is simple, to bridge this gap and market your institute among the prospective learners, digital marketing is the key.

It may sound ambitious, however, Uvisible has cracked this ‘marketing code’ and has brought you some benefits of Digital Marketing for Educational Institute which will open the doors of success and growth.

Benefits of Digital Marketing for Educational Institutes

1. Offline vs Online Marketing

Every business requires an edge over its competitors to succeed and establish its monopoly, which ultimately leads to its brand building, and businesses achieve this through their marketing strategies, as it is considered to be the most pivotal process in the same.

Traditional Marketing has been the go-to strategy for the educational institutes and they have heavily relied upon this strategy for the growth of their businesses through newspapers, magazines, television, radio, and so on are considered the traditional channels of marketing, owing to its reach in local audiences, provides consistency, and requires less hard work and time in advertising.

However, these traditional methods also come with certain limitations which is its narrow reach, time-consuming, and it’s expensive pricing as a study has suggested that on average a business needs to spend ₹8 million on traditional marketing channels to increase their revenues or to witness the growth of their business.

All these limitations in the current era, has carved a perfect and efficient way for digital marketing strategies as the reach of digital marketing is not only limited to local audiences, it has a potential reach of around 5 billion people of the world as these are the current internet users, where there is the internet, there definitely will be the scope for digital marketing.

Digital marketing, barring its outrageous global outreach, is the cost-effective marketing strategy, as an average monthly cost for a medium to small business is around ₹2500 to ₹15000 a month which is remarkably less than the traditional marketing channels. 

Therefore, the educational institutes need to understand the merits of digital marketing and indulge in smart advertising rather than traditional methods, because digital marketing offers a better conversion rate than offline marketing.

Digital marketing platforms are not only used for advertising and promotion but also act as customer service, interaction and engagement platforms.

2. Social Media Outreach

The 21st century is the ‘century of technology’, owned by social media. 

You may or may not have a social connection in your physical life, but you must have a social media account where you interact with a plethora of people in virtual space.

Data states that an individual on average spends around 3 hours on social media applications like Facebook, YouTube, Instagram, Twitter, WhatsApp, which have more than a billion active users. 

It helps to understand the behaviour of the potential customers for a business, especially for the educational institutes which are abundant and consolidates their trust into digital marketing strategies because it bridges the gap between the physical and digital world, and provides their potential students with an unlimited supply of their advertisement about their courses, degrees, extra-curricular activities, and much more stuff, who for the majority of the time are hooked to their electronic devices.

3. Up to Date with the Trends

Educational Institutes are unaware of the roadblocks presented by traditional channels of marketing concerning trends and the targeted audience.

This hindrance can be negated by the digital marketing tools, which contains features that filter out the potential clients and even identify the students who have queries regarding the same.

Everyone is aware of the fact that nowadays, no one goes from one door to another door for the answers to their questions, they just google it. 

However, students with queries or doubts regarding their subjects, courses, and future often surf the internet to find out the best colleges or higher educational institutes which will help them enormously with their life.

Digital marketing comes into play here, where the marketing campaigns by educational institutes are data-driven and multi-directional, to help students with their searches and increase their chances to land on the institutes which have good digital marketing strategies, as it increases the scalability and the revenues of the institutes. 

4. Multi-functional Digital Marketing Strategies

Digital marketing is a broad strategy that becomes complete after the inclusion of strategies like Search Engine Optimization (SEO), Pay-per-click advertising, Content Marketing, Email Marketing, and Video Marketing.

All these strategies, when applied to an educational institute in unison; boost its revenues and build a strong brand among people, who then check out the institutes for its facilities, programmes, and faculty.

These digital marketing strategies create much-needed buzz, among the potential audiences, who consciously and subconsciously consider the institute best in every aspect and want to associate themselves with the established ‘brand name’ of the institute.

It’s also been observed that businesses who have deployed the digital marketing strategies have experienced 8 times gains on every Indian rupee they spent, which perfectly summarise the success of digital marketing strategies.

The benefits of Digital Marketing for Educational Institutes discussed by Uvisible, will leave a lasting impact and compel you to reconsider and reshape your marketing strategies.

One must not forget that every business becomes great by keeping themselves updated with time, and the trend prevalent in this current time is Digital Marketing.

Uvisible specializes in offering digital marketing services to various categories like:

• Real Estate
• Educational Institutes
• Doctors and Hospitals
• Ecommerce Sites
• SEO for News Sites
• SEO for SAAS Sites

If you want to discuss your digital marketing needs, drop an email to hello[at]uvisible.com and we would love to have a chat.