Digital Marketing in India as a Lucrative Career Opportunity

Do you wanna know why Digital Marketing in India is on the buzz? 

Want to decode the reasons why digital marketing is a good career opportunity in this digital era?

For all your queries and doubts, Uvisible has prepared this blog, as we will comprehensively talk about digital marketing in India, beginning from its rise to the future along with some groundbreaking-reality data and facts.

In the era of information technology with 5.16 billion people (2023) having access to the internet, it clearly shows a viable and profitable digital marketing career growth opportunity for those who want to dive deep into this field.

It’s not a complex mathematical theorem to understand, it’s simple, the more potential consumers, the higher will be the chances of a business’s success.

The constant changes and upgrades in technology at a swift pace have forced numerous companies to focus on building consumer-oriented products and services.

Thus, when the market gets filled with such products and services, it becomes important to advertise them and increase their reach among the targeted consumers.

Now, it’s crucial to identify brands and which channels to pick for their promotion, as the internet has penetrated every corner of the world, especially India where internet users have reached more than 700 million users.

It consolidates digital marketing to be the new avenue for marketing and also bolsters digital marketing agencies and professionals to be the most sought.

The Rise of Digital Marketing in India’s Fast-Growing Economy

Due to a plethora of variables, digital marketing offers enormous development potential in India. 

One of the key causes is India’s massive population of nearly 1.4 billion people (2023), which makes it one of the world’s largest consumer marketplaces. 

As more individuals in India get internet connections, the potential audience for digital marketing initiatives expands. 

According to an Internet and Mobile Association of India study (IAMAI), India would have 900 million internet users by 2025.

Currently, there are a total of 692 million active internet users in India, comprising 351 million from rural India and 341 from urban India. 

The growing eCommerce business is another element driving the expansion of digital marketing in India. 

The Indian eCommerce business is rapidly expanding. 

India is the eighth largest eCommerce market, with a sales forecast of $71,292.1 million by 2023, surpassing Canada.

Revenue is estimated to expand at a compound annual growth rate (CAGR) of 13.9% from 2023 to 2027, resulting in a market volume of US$ 119,967 Million by 2027. 

The Indian eCommerce market contributed to the global growth rate of 17.0% in 2023, with an estimated increase of 17.4% in 2023. 

Within the Indian eCommerce market, the largest market share comprises the following:

• Food & Personal Care accounts for 31.4% of Indian eCommerce sales.
• Fashion comes in second with 27.9%.
• Followed by Electronics & Media (18.6%).
• Furniture & Appliances (12.0%)
• Toys, Hobbies & DIY (10.1%).

However, digital marketing in India or globally is fundamentally less expensive than traditional marketing strategies, making it an appealing alternative for small and medium-sized enterprises with limited marketing budgets.

Businesses may also use digital marketing to assess the efficacy of their efforts in real-time, allowing them to change their plans as needed to get better results. 

India is a mobile-first market, with more people using mobile devices to access the internet than desktop computers. 

The current number of mobile phone or smartphone users in India (2023) is more than 1.4 billion, with a projected increase to 1.53 billion by 2040.

This opens up new avenues for companies to contact their target audiences via hiring a dedicated mobile marketing agency.

Likewise, the Indian government has initiated many projects aimed at increasing digital literacy and internet connectivity throughout the country. 

This includes the Digital India effort, which intends to link all villages in India to the internet by 2022. 

Demand for digital marketing specialists is expected to rise in the coming years as more companies seek to extend their online presence. 

Overall, these considerations indicate that digital marketing in India has enormous development potential, making it an appealing career option for people interested in working in this industry.

Factors Fueling the Growth of Digital Marketing as a Good Career!

1. Neo-Marketing

Marketing since time immemorial is considered the science and art of identifying, creating, and exchanging needs, and the relationship between producer and consumer.

However, the traditional marketing approach has been drastically changed by the advent of technology and digital media.

As in the current scenario where everyone is interconnected with one another. The marketing channels consider it to be the need of the hour to up their game.

By incorporating neo-marketing mix strategies including customer, communication, and caring, rather than waiting for customers to come to you, it’s pivotal to bring products and services to them.

This particular mindset has changed the whole perception as the immediate and robust marketing needs are very much in demand and has opened numerous job opportunities in the same.

As companies are in dire need of diligent and experienced digital marketing professionals who understand digital platforms and are fluent in their techniques which would ultimately help in promoting and scaling their businesses.

2. Digitalisation 

One of the leading digital marketers in the report explicitly mentions that in the world of digitalisation, the success mantra is to “be there where your customers are”.

Customers in this digital age are preoccupied with social networking sites like YouTube, Facebook, Instagram, LinkedIn, Snapchat, and so on which drastically influence their decision-making process towards products and services.

Furthermore, for brands it became essential to stay updated in the digital market as 75% to 80% of the share goes to it, especially in developed countries.

As online buyers have crossed the billion mark, it would be interesting to watch how the coming years will act as the ‘period of boom’ for digital marketers.

3. Change in Consumer Perceptions

The consumer of the 21st century is not only tech-savvy and rich in information but most importantly owns the scarcity of attention and time.

The fast-paced world has made consumers extremely short on time and their decision needs to be quick and spot-on.

To make accurate decisions before buying a product or service, they need to rely on the internet.

India which is ranked at the top in terms of youth population acts as a potentially lucrative digital market where brands can make their presence known by applying effective SEO services and strategies.

The SEO strategy helps in website visibility and exponentially increases the chances for brands to sell their products and services through the internet.

But, the question arises, of how to implement an effective SEO strategy, for which you require highly skilled digital professionals. Thus, ultimately making it the most desired profession at the current time.

4. Rise in Consumerism through the Adoption of Digital Technology

Digital marketing in India has become a box full of opportunities that present new ways of promotion, especially in the Indian wholesale and retail market.

The widespread use of digital marketing and technology has had a huge influence on how customers interact with businesses and make purchases. 

Consumers now have access to a broader selection of products and services because of the coming up of eCommerce platforms, social media, and mobile applications. 

This has increased consumerism since people can now explore, compare, and buy things from anywhere and at any time. 

Because of the simplicity and accessibility of digital technology, businesses are now pushed to continuously adapt and innovate to fulfil customer needs.

Moreover, the importance of digital marketing for businesses like eCommerce and real estate in this digital age has also tremendously increased.

Furthermore, digital marketing in India has changed the way organisations interact with their customers. 

Businesses may now obtain significant insights into their target demographic by collecting large volumes of data on consumer behaviour, allowing them to design tailored marketing campaigns and improve customer experiences. 

Businesses may also use social media marketing services and platforms to directly communicate with their consumers, offering a venue for comments, reviews, and customer support. 

This has not only increased consumer pleasure but has also provided chances for firms to cultivate brand loyalty and long-term connections with their customers.

5. Channels of Digital Marketing

Digital marketing acts as an internet-laden platform used for product and service promotion alongside interaction with customers and comprehending their likes and dislikes to identify patterns and increase the brand’s sales and value.

But, the pertinent question arises can digital marketing be applied as a holistic approach by the brands?

The answer is a ‘No’.

Because every promotional strategy requires a definite channel of digital marketing.

Check Out All the Digital Marketing Channels or Services offered by Uvisible as a Performance-Driven Digital Marketing Agency in India: 

PPC Advertising

Uvisible offers PPC advertising services to help clients drive targeted traffic to their websites and increase conversions.

Furthermore, to aid small, medium-sized, or big companies to run their Google ad campaigns they can easily consult us and hire us as their PPC Agency India.

SEO Services

Uvisible provides comprehensive search engine optimization services, including keyword research, on-page optimization, link building, and analytics, to improve clients’ website visibility and rankings.

SEO Audit Services

Uvisible performs detailed SEO audits of clients’ websites to identify areas for improvement and provide recommendations for optimization.

Local SEO

Uvisible specializes in optimizing clients’ websites for local search and offers affordable local SEO services, helping them rank higher in local search results and reach their target audience.

Social Media Marketing Services

Uvisible offers social media marketing services to help clients build their online presence, engage with their target audience, and drive traffic and conversions.

Mobile Marketing Services

Uvisible provides mobile marketing services to help clients reach and engage with their target audience through mobile channels.

This service becomes extremely crucial while performing comprehensive digital marketing services for eCommerce.

Email Marketing Services 

Uvisible offers email marketing services to help clients build and maintain relationships with their customers through targeted email campaigns.

Video Marketing Services

Uvisible provides video marketing services to help clients create and distribute engaging video content that drives brand awareness and conversions.

It’s pivotal for real estate businesses to provide an extensive look at their estate and is central to our real estate digital marketing services.

Content Marketing Services

Uvisible specializes in creating and promoting high-quality, relevant content that attracts and engages clients’ target audience, and drives traffic and conversions.

SUMMING UP!

We hope this blog, must have revealed various eye-opening facts and stats about digital marketing in India. 

Given its skyrocketing scope and bright future, digital marketing is a wonderful and lucrative career opportunity given its demand and popularity.

The way technology is transforming the world, there is no surprise the evolution of digital marketing is going to be phenomenal, especially for a developing economy like India.