There are many tools available in the market for digital marketers that help them build SEO strategy but one tool that is loved by most internet marketers is Semrush.
Every business either small, medium, or big is taking advantage of this tool. Before we tell you the complete Semrush pricing and its review. Let’s first know what is Semrush.
Semrush is a comprehensive SEO and Paid Advertising tool that helps you audit any website’s traffic, keywords, content, paid ads, and much more.
Semrush will make your life easier by helping you with keyword research, tracking the keywords used by the competitors, SEO audit of your website or blog, checking the backlink profile, and many other exciting features that you would love.
Why Use Semrush?
When it comes to digital marketing, SEO services, and PPC Marketing Services are the keys to driving traffic and revenue for your business.
If you are starting, the easiest way is to find out some competitors and find out the strategies used by them
This should set the course for you and your website. Semrush, with its remarkable features, is a wonderful tool if you want to keep an eye on your competitors and create your SEO strategy. Explore the Semrush pricing to optimize your digital efforts.
By using Semrush, you can know a lot about your competitors:
- Total Traffic
- Organic Traffic
- Traffic from Paid Ads
- Top Keywords (organic and paid)
- PPC Ads (Text and Images)
- Estimate the budget of the competitor
- Number of Backlinks
- Top Pages that drive organic traffic
- Some other metrics that show the authority of any website.
Top Semrush Features
Many awesome features of Semrush make it one of the best SEO tools to use, but we are highlighting some of the important features that one should know about it, especially if you are looking for Semrush pricing.
Domain Overview
It is one of the great features of Semrush where you can get all the information about your or competitor’s domain. To start just enter your root domain in the domain overview tool. This tool will give you the following data:
- Overview of the traffic you are getting from the organic search.
- Overview of the traffic you are getting from the paid search.
- A total number of backlinks with referring domains.
- Display advertising section that provides visual data on the domain presence on the Google display network.
- A graph that represents traffic by organic and paid search over the selected period.
- Competitive positioning map that shows the strengths and weaknesses of a competitive domain on the organic search results.
- Some of the PPC ads if running.
- Top 5 organic keywords that are driving most of the traffic to your website.
- Some of the backlinks that are pointing to your site with the anchor text data. You can get the full data by clicking on the full report.
- A chart that shows the following VS nofollow data.
- A chart that shows the backlink type.
- Top anchor texts used for backlinking.
- Top 5 referring domains from where you are getting backlinks with IP and country details.
- Top indexed pages that are getting most of the backlinks.
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Keyword Magic Tool
Keyword Magic Tool is an awesome tool that provides you with the keywords required for a successful SEO strategy. This tool helps you to find the long-tail keywords for your seed keyword.
To start, just go to the keyword analytics section and select the Keyword magic tool. Now enter your seed keyword in the search bar. It provides you with the following information:
- Volume
- Keyword Difficulty
- CPC
- Competition
- Long tail keywords
- Variation of your seed keyword
- List of keywords that are similar to your seed keyword
You can easily export this data into CSV or Excel format.
Organic Research
In this section, you can check the keywords you are ranking for or your competitors. In the overview tab, you can see the graph that shows keyword growth over time.
To start just enter your seed link in the search bar. Semrush will show the number of ranked keywords, traffic, traffic cost, branded traffic, and non-branded traffic.
You can easily get the following information such as:
- Top Organic Keywords
- Top Position Changes (difference in position gain or losses, you can see the previous and current position of a particular keyword)
- Top organic Pages of the website (Includes the traffic and traffic% that particular page is driving + number of keywords for which that URL is ranking + ads keywords)
- Search Volume for each keyword
- URL ranked for a particular keyword
- Cost per click required for PPC Services
- Keyword difficulty (An estimate that determines how difficult it would be to rank that keyword)
- You can check your top organic competitors that include the information of common keywords you and your competitor have, traffic of competitor, paid keywords, and many more.
Backlink Analytics
We all know how important are backlinks for any SEO expert or marketer. It makes the life of an SEO expert simple with its backlink and Semrush subdomain backlinks analytics feature.
To start, First, go to the backlink analytics and put your URL in the search bar.
Now, you will get the backlink overview which includes the total number of backlinks, Referring Domains, Referring IPs, and many more. You will get the following data in the backlink analytics tab:
- You can easily get all the backlinks linked to your or competitor’s domain.
- You can easily filter the backlinks with follow, nofollow, sponsored, and UGC.
- You can also filter the backlinks by their type i.e. text, image, form, and frame.
- Find the backlinks to a specific subdomain
- Find the top anchor text and the number of backlinks linked to that anchor text
- Check backlinks by IP address: you can easily check from what IP address you are getting backlinks, and the number of backlinks from each IP address.
- Analyze the country from which most of the backlinks are coming.
- Analyze which pages of the website are getting the most backlinks under the indexed pages tab
Site Audit
A site audit is another powerful feature of Semrush. It is not enough to only check your competitors, keywords, and the amount of traffic your website is driving, you should also do the site SEO audit to check if your site is facing any problem that is preventing you from ranking on SERP.
For this purpose, you can use the Site audit feature of Semrush.
The site Audit report shows the number of errors, warnings, and notices.
You can go to the issues tab to get more information about the issue and how to fix that issue. Also, you can check the crawled pages, unique pageviews, crawl dept, and status codes.
In the statistics tab, you can see the statistics which include markup, crawl depth, canonicalization, AMP links, income internal links, and many other stats either in the form of a list or graph. You can also export the complete report.
These are just a few features of this tool. You can explore more features of this tool by taking a subscription to this tool.
Content Marketing Excellence
One distinctive facet of Semrush lies in its prowess in content marketing.
The platform empowers users to navigate the landscape of keywords effortlessly, providing a treasure trove of related content ideas.
For businesses targeting specific keywords but grappling with the creation of complementary content, Semrush emerges as a valuable ally.
The inclusion of an SEO writing assistant further streamlines the content creation process.
This tool guides users in crafting content around their chosen keywords, ensuring a strategic approach to bolster search visibility.
Complemented by templates to maintain writing focus, these features constitute a boon for those seeking to enhance their online presence.
While seasoned content marketers may find these attributes less impactful, individuals lacking extensive experience in content creation stand to benefit significantly from Semrush’s intuitive content marketing arsenal.
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Holistic Market Research
Semrush extends its utility beyond mere Semrush cost considerations, incorporating a comprehensive suite of market research tools.
This arsenal encompasses competitive analysis, market assessment, and vigilant monitoring of paid advertising and PR activities.
By leveraging these tools, businesses gain invaluable insights into the strategies of their competitors.
This includes a deep dive into competitor keywords, ad expenditure, website traffic metrics, and social media footprint. While these insights don’t directly contribute to SEO improvement, they serve as a compass, guiding businesses through the competitive landscape.
Semrush Pricing [OLD]
Semrush stands out as one of the favorite SEO and SEM tools, and we highly recommend its usage.
When considering Semrush, understanding what does Semrush cost is crucial for informed decision-making in optimizing your digital strategy.
Semrush pricing starts from $99.95 if you buy the annual plan. However, if you go for the monthly plan, the starting price of Semrush or the Semrush costs is $119.95
If you are a freelancer or a startup with a limited budget, you should opt for the starter plan which is called the Pro plan because the Semrush pricing of this plan is affordable and brings a lot of value
Semrush offers different plans as per your size and scope, you can pick the one that you think suits you most. Below is the figure mentioning ‘What does Semrush Cost?’
- Pro plan ($99.95/Month): For freelancers, startups and in-house marketers with a limited budget
- Guru plan($199.95/Month): For SMB and growing marketing agencies
- Business plan($399.95/Month): For agencies, E-commerce projects and businesses with an extensive web presence
- Enterprise plan: A custom solution to fit the marketing needs of your business
It is worth the price because it will give you enough data about a website that is required to start off the digital journey of your website.
Semrush Pricing [NEW]
As the previously mentioned Semrush pricing [OLD] becomes obsolete, it’s time to explore the new Semrush Pricing Plans.
Here is a comprehensive overview of Semrush’s latest price structure, addressing the question of what does Semrush cost.
Their primary tiers are Pro, Guru, and Business.
The Semrush Pro package is comparable to Moz and Ahrefs. They all begin at around $100 per month.
In contrast to rivals, Semrush’s Enterprise tier is significantly more affordable.
The most costly Ahrefs package (Agency) costs $999 per month. And Moz’s premium plan is $599 per month.
When contemplating Semrush pricing and its array of offerings, users are presented with three distinct plans, each tailored to meet specific needs and preferences. Here’s a breakdown of the plans, shedding light on what does Semrush cost entails:
- Pro Plan: The Semrush Pro Plan, positioned as the entry-level tier, is priced at $108.33 per month for annual billing or $129.95 per month with monthly billing. This plan is designed for small businesses looking to monitor and optimize up to five projects or URLs. With the capacity to track 500 keywords and crawl 100,000 pages monthly, it caters to those with a limited online presence. Ideal for small enterprises managing a handful of websites, such as those with distinct business entities or multiple locations, the Pro Plan provides a cost-effective solution.
- Guru Plan: Stepping up in both features and Semrush prices, the Guru Plan commands a higher investment, priced at $208.33 per month annually or $249.95 monthly. Despite the increased cost, it offers three times the number of projects compared to the Pro Plan. With a cap of 15 projects, a maximum of 1,500 keywords, and integrated content marketing tools, the Guru Plan caters to emerging marketing agencies. Particularly beneficial for those securing their initial clientele, this plan provides a robust foundation for agencies aiming to expand their reach.
- Business Plan: At the pinnacle of the Semrush pricing hierarchy is the Business Plan, requiring an investment of $416.66 per month for annual billing or $499.95 per month for monthly billing. Tailored for agencies specializing in SEO and content marketing services, this plan offers an extensive package. With a cap of 40 projects and a generous allowance of 5,000 keywords, the Business Plan empowers agencies with a substantial online footprint. Geared towards collective efforts rather than individual enterprises, it positions itself as the choice for entities engaged in comprehensive SEO and content marketing services.
In summary, the intricacies of Semrush pricing unfold through these well-defined plans, catering to diverse user requirements and business scales. Whether you are a small business with limited projects or an expanding agency with diverse needs, Semrush provides a flexible pricing structure to support your digital endeavors.
Pros and Cons of Using Semrush
Every tool, including SEMrush Traffic Cost, comes with its set of pros and cons. While undoubtedly a very useful tool, it’s essential to acknowledge certain demerits, which we’ll outline below.
Pros
- Provide complete data on the website
- Helps you improve the content strategy
- Semrush subdomain backlinks aid in creating the perfect backlink opportunity
- Helps you to keep an eye on competitors
- Helps in tracking site progress
Cons
Semrush cost is significantly higher
Top Competitors of Semrush
Like any other tool, Semrush too has competitors that continuously making efforts to beat Semrush so it is important to consider the competitors in Semrush review. Here are 2 top competitors of Semrush that are also providing the same service.
Ahrefs
Many marketers think one tool that can compete with Semrush is Ahrefs. This tool provides tons of insights like keyword research, backlink gap, content explorer, site audit, and many more about your competitors so that you can make better marketing decisions.
Moz Pro
Another tool that is a strong competitor to Semrush is MOZ Pro. This tool also shares similar features as Semrush.
It helps you track your ranking, audit your site, optimize your pages, find link opportunities, create custom reports, and many other exciting features.
Conclusion
For a successful strategy, it is important to know what and how your competitors are performing to beat them.
Given the high Semrush cost, there is no doubt that Semrush is a powerful tool that every marketer like you should use to spy on your competitors but at the same time, it is up to you how you use this tool to make your SEO strategy strong.
It is not wrong to say that Semrush is a leader in this field with fewer efficient competitors.
We hope this Semrush pricing and review will help you understand the benefits of this awesome tool.
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FAQs
Q1. How much does Semrush costs?
Currently, Semrush offers three regular monthly memberships, with rates beginning at: Pro — $119.95. Guru — $229.95. Business: $449.95.
Q2. Is Semrush free to use?
Semrush is available for free with limited functionality, or you can upgrade to one of three main plans: Pro, Guru, or Business. Pricing for each plan can be found here.
Q3. Is Semrush worth it?
Semrush is a popular SEO tool that can provide valuable insights for improving your website’s search engine rankings and driving more traffic to your business. Various digital marketing agencies uses it and finds it worth the investment. It offers a wide range of features, including keyword research, competitor analysis, and backlink analysis.
Q4. Is Semrush a good SEO tool?
Yes, Semrush is a popular and effective SEO tool used by many professionals. It offers a wide range of features including keyword research, site auditing, and competitor analysis.
Q5. Which is better Ahrefs vs Semrush?
Both Ahrefs and Semrush are popular SEO tools with their own strengths. It depends on your specific needs and preferences. Both tools offer a free trial, so you can try them out and see which one you prefer.
Q6. Is Semrush better than Google keyword planner?
Semrush offers more advanced keyword research and analysis features than Google Keyword Planner. It also provides additional tools such as site auditing and competitor analysis.
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