iOS Publishers,  This is for you!

Google is discontinuing the “Page Annotations” feature of iOS and you should know everything about it.

Introduction to  'Page Annotations'

Google’s Page Annotation feature is used to allow the automatic inclusion of links in its iOS app without publisher consent.

How 'Page Annotations' Worked

It identifies itself some specific keywords within a webpage and converts them to tapable links that users can click and go further ahead in search engines to find more information.

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Publisher Concerns

This feature was doing no good for many publishers as they expressed their concerns regarding bouncing traffic from their websites, as users clicking the links were taken back to Google's search results.

Opt-Out Process

The only thing a publisher could have done to save their site traffic from this feature, they had to submit an opt-out form that takes 30 days to get implemented.

Discontinuation Announcement

Google has announced the discontinuation of the “Page Annotation” feature from its iOS app and also removed it from all the official documentation as well.

Reasons for Discontinuation

The primary reason for this discontinuation by Google could be to maintain a good publisher relationship amid ongoing antitrust concerns.

Impact on Publishers

Positive. Yes, now publishers can be stress-free before publishing their content in their iOS app and will have no worries about traffic diversion.

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