Google Ads Introduces New Performance Max Features for 2025

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𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐡𝐞𝐦𝐞𝐬:

[{"selector":"#anim-1bc26b3b-572e-45a6-9862-3da5e96638ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38724686-7540-450f-a6d3-d0fc2e0e435d","keyframes":{"transform":["translate3d(0px, 81.46152%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e399f362-4b8f-4d30-9899-8e1530f5796d","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Ads is introducing updates to Performance Max that will give advertisers more control and practical insights.

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𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦 𝐒𝐨𝐮𝐫𝐜𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:

[{"selector":"#anim-43b9fe1e-cd71-4b23-ae13-3d04eb28a589","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22f2132a-08e5-4efb-a57a-2f72e1a3a13f","keyframes":{"transform":["translate3d(0px, 81.46152%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b895861f-01f0-497a-90ad-d0ae871bcd22","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A new column in search terms insights showing query origins. (URLs, Creative Assets, Search themes, and more)

𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 (For Betas):

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𝐇𝐢𝐠𝐡-𝐕𝐚𝐥𝐮𝐞 𝐍𝐞𝐰 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐆𝐨𝐚𝐥𝐬:

[{"selector":"#anim-1a927d72-f21b-4fc6-9b06-647cef34c0bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16942f0f-96a4-4f93-ae11-d79b9ef1cbb5","keyframes":{"transform":["translate3d(0px, 82.53968%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea2f9ab8-9952-40d1-a427-9dbd355f49cd","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Reporting on the campaign level to see how many new customers your Pmax is generating.

𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧𝐬:

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