Google Ads Introduces New Performance Max Features for 2025

Google Ads is introducing updates to Performance Max that will give advertisers more control and practical insights.

Google Ads is introducing updates to Performance Max that will give advertisers more control and practical insights.

๐’๐ž๐š๐ซ๐œ๐ก ๐“๐ก๐ž๐ฆ๐ž๐ฌ:

Hire Uvisible for handling your ROI driven PPC Campaigns by using Google Ads

Contact Us Now!

Arrow

A new column in search terms insights showing query origins. (URLs, Creative Assets, Search themes, and more)

๐’๐ž๐š๐ซ๐œ๐ก ๐“๐ž๐ซ๐ฆ ๐’๐จ๐ฎ๐ซ๐œ๐ž ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ:

Now demographic exclusions (for example age brackets like โ€œ18-24โ€ or โ€œ65+โ€) are available. It will allow you to exclude age.

๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  (For Betas):

New segmentation options to split up Asset Groups (conversion, time, network, etc.).

๐‡๐ข๐ ๐ก-๐•๐š๐ฅ๐ฎ๐ž ๐๐ž๐ฐ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐€๐œ๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐†๐จ๐š๐ฅ๐ฌ:

Reporting on the campaign level to see how many new customers your Pmax is generating.

๐๐ซ๐š๐ง๐ ๐„๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง๐ฌ: 

Youโ€™ll now be able to apply separate brand exclusions for Search text ads and Shopping ads. Previously, brand exclusions applied to both Search and Shopping ads.

8 Cost-Effective Digital Marketing Strategies for Startups CHECK OUT NOW!