Google Ads is introducing updates to Performance Max that will give advertisers more control and practical insights.
Google Ads is introducing updates to Performance Max that will give advertisers more control and practical insights.
A new column in search terms insights showing query origins. (URLs, Creative Assets, Search themes, and more)
Now demographic exclusions (for example age brackets like โ18-24โ or โ65+โ) are available. It will allow you to exclude age.
New segmentation options to split up Asset Groups (conversion, time, network, etc.).
Reporting on the campaign level to see how many new customers your Pmax is generating.
Youโll now be able to apply separate brand exclusions for Search text ads and Shopping ads. Previously, brand exclusions applied to both Search and Shopping ads.