A keyword match type that balances reach and precision in paid search campaigns.
Phrase match captures intent-aligned keyword variations, offering flexibility in targeting.
Phrase match often outperforms broad match, delivering a higher click-through rate (CTR).
More efficient than broad match, phrase match drives better campaign performance.
Phrase match offers greater reach than exact match while maintaining relevance.
Lower average cost-per-click (CPC) compared to exact match, optimizing ad spend.
Phrase match is less precise than exact match, potentially attracting less relevant traffic.
Broader reach may lead to increased total ad spend.
Frequent oversight is necessary to ensure phrase match keywords remain effective.
Filtering irrelevant queries with negative keywords is essential to maintain campaign quality.
Ongoing bid and targeting tweaks are needed for optimal results.