Align your videos with the marketing funnel - awareness, interest, purchase, and loyalty - to effectively engage potential and existing customers throughout their buying journey.
Understanding your audience’s behaviors is crucial to crafting video content that resonates with their interests, and reaching the right people at the right time.
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The selection of video topics and formats should be strategic and match your audience's interests and preferences, whether it's short, entertaining videos or educational explainer content.
Consider logical aspects like where & where to film, equipment to use, cast selections & budget allocation. Options range from smartphones and in-house teams to high-end gear and professional crews based on your financial capacity.
Establish metrics to track video performance, including views, likes, shares, comments, signups, and conversions. This helps you see what's working and find things you can do better.