Google Ads to pause low-performing keywords automatically

Google Ads is introducing a change to help you focus on what matters most: keywords that drive results.

Starting in June 2024, Google will automatically pause keywords that haven't generated any impressions within a year.

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Google wants to help advertisers focus only on those keywords that drive results as underperforming keywords may affect accounts.

This update is a great opportunity to review your account and keyword strategy.

Review your keyword performance data. Identify and prioritize high-performing keywords.

Consider pausing or removing keywords that haven't generated impressions in a while.

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