Google has recently finished its March 2024 Core update which started on March 5th.
Google describes this as a complex update and therefore it took 45 days to complete.
The update caused significant ranking fluctuations and impacted organic search traffic for many websites.
The update also addressed link spam and manipulation attempts, targeting content only to garner manipulative links.
Google advised that instead of making hasty changes during the update, focus on issues like unnatural paid links.
After this update, the importance of links in ranking has been reduced, now Google emphasizes quality, credibility, and substantive content.
Google opened a feedback form for ranking issues related to the core update, offering insights into future improvements.