Ad strength score is like feedback on your Google Ads as it shows how well your ad performs based on quality, results, and conversions.
Let’s explore whether Ad Strength correlates with Ad performance and if it influences ad rank.
Recently, Google has clarified this doubt and stated that Ad Strength is not a factor in ad rank and does not affect whether a keyword enters the auction due to Ad Rank.
Google Ad strength aims to help advertisers identify what is going wrong with the ad campaign and indicates the relevancy and diversity of asset groups.
Ad strength doesn’t always improve the results. Some ads with low strength scores perform well, and vice versa.
Experts have different opinions on Ad Strength some say it doesn’t matter while others emphasize its importance.
However, according to Google, Ad Strength is “very important” underscoring its significance as an evaluative criterion that marketers should prioritize.