7 Changes PPC Marketers Should Make in 2024

Update Google Tags

[{"selector":"#anim-aadeb0f2-7969-4de9-9cfb-14ff3addacdf","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42e27f07-216d-4c07-a4c9-1446192c67c8","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-998e05e2-e2f5-4b96-8ac0-db353f47a12a","keyframes":{"transform":["translate3d(0px, 206.34913%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ensure your conversion tracking considers user consent from website banners.

Refine Audience Management

[{"selector":"#anim-b8493f6d-0baa-4282-9b9c-b466f8e2c9f8","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95d9549a-30b9-457c-a195-0494dbde418c","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebcfbb8e-282d-490f-a70c-0915104cfaef","keyframes":{"transform":["translate3d(0px, 178.57967%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Develop a multi-platform strategy targeting users throughout the funnel and identify the best networks for each audience segment.

Hire Uvisible for handling your ROI driven PPC Campaigns by using Google Ads

Explore Microsoft Ads

[{"selector":"#anim-473e4d32-f5ca-471b-8d66-e836d0715e5c","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91edb6e7-3eab-46b4-93ce-d79ea2b082a0","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50209b66-c184-4095-a059-eda85b683b73","keyframes":{"transform":["translate3d(0px, 267.42768%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Consider Microsoft Ads for its growing feature set that complements Google Ads.

Embrace Video Content

[{"selector":"#anim-7020aceb-6042-4534-8b90-5221fbddee83","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0b590b8-ddb0-4b07-bced-07743e0f43c0","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-022e6eb7-fa59-4799-9c7e-c07aeac903b3","keyframes":{"transform":["translate3d(0px, 260.57838%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Prioritize creating high-quality videos tailored for each platform you advertise on.

Optimize User Experience

[{"selector":"#anim-c7803153-e0b6-4e8c-ad49-965281492d5c","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-498dc185-2ff3-47e5-9056-81a04de7e190","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0477197a-907e-42cd-9057-07c004a46bc3","keyframes":{"transform":["translate3d(0px, 245.50985%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Use heatmaps and user testing tools to improve your website's usability for better campaign performance.

Leverage AI Tools

[{"selector":"#anim-86951b89-39f5-481b-8d88-75079a979a44","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09218796-183c-41ed-9ec9-0d023ef248be","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9793951-7709-4d31-93be-09c202a71cca","keyframes":{"transform":["translate3d(0px, 190.02265%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Utilize AI solutions like Google Gemini for streamlined campaign creation and bidding strategies.

Partner with Influencers

[{"selector":"#anim-d7205181-b6d0-4626-96b0-c67e5281dbd6","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4700b097-fcbc-46a2-ad24-ae43babd454e","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a53ab1f1-5814-448e-bbc0-154c763fe41f","keyframes":{"transform":["translate3d(0px, 190.02265%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Identify relevant influencers (large or small) to reach your target audience and expand your reach.