The March 2024 Core Update from Google has affected numerous websites utilizing AI-generated content and lost their ranking or traffic although it's not a guaranteed outcome.
However, the quality and relevance of the published content remain the primary factors influencing search engine ranking. Let's explore whether AI can still be effectively utilized for content creation?
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If you rely on AI for creative inspiration, research, writing, or editing, you can continue leveraging its benefits seamlessly.
We can not say Google is completely against AI, it does filter out "unhelpful" content, providing an opportunity for high-quality content to rank better.
Nevertheless, if you ignore the rules, AI content can affect ranking i.e. stuffing your pages with generic content, using the same phrases too many times, and showing a lack of expertise.
1. Focus on providing genuine value to readers through your content. 2. Avoid copy-pasting exactly from AI platforms, do the necessary edits. 3. Use images, videos, and infographics to make your content more interactive.
3. Add relevant internal linking and find the opportunity to get backlinks from reputable sites. 4. Review and monitor your content regularly and update your content to reflect industry changes