Google's latest March updates bring nightmares to many website owners. They not only lose their rankings but also vanish from Google altogether.
Here are a few tips we should always follow to keep your website alive and stay away from Google penalties.
Targeting long-tail keywords and question-based keywords is the best strategy to get traffic, but try not to overdo it. Diversify your targeted keywords and focus keywords based on commercial, informational, or transactional intents.
Internal linking has always been a strong ranking factor. Have 2-3 internal links from relevant posts in the same category on each page of your website. This way, you can also avoid Google penalties.
Follow Google guidelines: "A page should have 30% ads and 70% content". Most of the de-indexed websites after the March updates are those that bypass this guideline.
Ignoring EEAT optimization could be scarier for websites. Have detailed "about us" and an identified author with a dedicated page that explains the author's experience and knowledge.
Share your websites on social media platforms even if you don't have a large number of followers and engagements. It may not impact directly, but it aligns with Google's focus on E-E-A-T.
Share your websites on social media platforms even if you don't have a large number of followers and engagements. It may not impact directly, but it aligns with Google's focus on E-E-A-T.
Avoid using 100% AI-generated content. Identify patterns in AI text and ignore AI-generated content using words like "elevate," "delve," "unlock," etc. (edited)