Google has introduced a new carousel-rich result feature in beta for displaying lists of local businesses, products, and events in a scrolling horizontal carousel format.
The structured data must be in the form of ItemList, with specific types like LocalBusiness, Product, and Event being eligible.
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Publishers can mix and match different entities within the eligible types.
The structured data should be specific to the type of business but can also use the more generic LocalBusiness type if needed.
This feature offers an opportunity for local businesses and merchants to potentially appear in a rich result format, but it does not guarantee visibility.
The structured data must be on the webpage and follow specific guidelines to be eligible for the carousel-rich result.