In 2024, Influencer Marketing is a great way to reach your audience. Use tools like AspireIQ, BuzzSumo, Upfluence, and NeoReach to find the influencers that match your product or service.
It would not be an exaggeration to say that Video Content is the king in 2024. Video ads extend beyond platforms like Instagram, TikTok, and Snapchat; YouTube Shorts is also at its boom.
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Leveraging vertical video strategies for both paid and organic campaigns can yield substantial benefits. Make sure videos are of higher quality and interesting, offering users a diverse range of content.
There is no doubt that Google has a larger number of users but Microsoft Ads has its own benefits that advertisers can not avoid as it is effective, less competitive, and has the potential to grab new customers.
Microsoft Ads continues to evolve year by year and holds all the features of Google but Microsoft provides generative AI solutions, data-driven attribution, and CTV ads making it a unique ad platform.
In 2024, embracing AI tools is essential for maximizing marketing ROI, particularly in the context of tightening budgets and increasing demands for efficiency.
Leveraging AI, such as Google's generated AI assets and Smart Bidding strategies, can enhance campaign effectiveness while maintaining brand identity and creativity.
Utilizing tools like Hot Jar and focusing on mobile optimization are essential steps in enhancing the user journey and maximizing the effectiveness of paid media campaigns.