SEOs possess valuable user information in keyword data, often overlooked by others in marketing.
Clear and effective analysis is crucial for conveying data insights to stakeholders.
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Data Collection: Building a robust keyword set is foundational for impactful analysis.
Useful Types of Data Storylines: Market share reveals hidden competition; search volume unveils customer voice.
Paid cost comparison aids in demonstrating ROI, crucial for discussions with CMOs.
Local analysis offers granular insights, identifying opportunities in specific regions.
Seasonality adds depth to data analysis, guiding content calendars and marketing campaigns.
Conclusion: Maximizing the potential of SEO data enhances understanding of customer behavior and facilitates resource allocation.