Amazon is expanding into lead generation sectors, offering advanced audience targeting capabilities.
Currently, only display advertising campaigns are available, yet they present substantial opportunities for businesses.
Amazon's non-endemic advertising allows businesses not selling directly on Amazon to target its user base.
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Advertisers set bid levels at the audience level and combine them with creative assets at the campaign level.
Amazon provides in-depth insights into audience behaviors without targeting specific individuals, maintaining privacy compliance.
Amazon ads should be considered as part of an incremental advertising strategy for brands traditionally focused on Google or paid social lead generation.
Setting up Amazon campaigns involves a verification process, registration, selecting an audience, and creating ads.
The most promising opportunities lie in the automotive sector and local services due to robust targeting and Amazon's audience pool.
Amazon's non-endemic display offers significant opportunities for businesses to reach specific audience segments with accessible auction prices.