Use Google Ads Editor's duplicate keywords tool to identify and manage duplicate keywords efficiently.
Utilize negative keyword lists to organize and exclude specific keyword categories across campaigns or the entire account.
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Leverage the Label function in Google Ads for efficient account organization and time-saving, especially for time-sensitive copy, routine testing, and performance comparison.
Utilize the Experiments feature to streamline ad creation and testing, offering options like Performance Max, Demand Gen, Video, App uplift, and Custom experiments.
Keep a log of account history using Notes to document external factors or changes that could impact performance. Easily access and review historical notes on the performance graph.
Take advantage of adding audiences to campaigns, even in Search, by using the "Observation Mode" to gather data on audience segments.
Gain insights into how different audience segments perform without immediately narrowing targeting. Assess performance metrics for audience segments to make informed decisions on targeting strategies.