In the past, manual actions were pivotal to outpace competition. Today, automatic bidding strategies have revolutionized the game, replacing many manual tasks.
Let's delve into the top 5 automatic strategies that continue to shape success in the new era of Google Ads.
Maintain high standards by automatically interrupting keywords with a subpar quality score. Elevate your campaign's performance by focusing on keywords that contribute to a better quality score, thus enhancing overall ad relevance and user experience.
When a campaign surpasses performance targets, automatically increase the budget. Ensure that successful campaigns receive the necessary resources for continued growth and impact, maximizing the return on investment.
Identify and interrupt underperforming keywords based on Cost Per Acquisition (CPA) or Return on Ad Spend (Roas). This especially applies to lower-funnel campaigns, ensuring optimal resource allocation and campaign efficiency.
Promotions are crucial for capturing attention. Automatically switch on/off sale-themed assets as needed. This dynamic approach ensures your campaigns are always aligned with ongoing promotions, maximizing their impact on your target audience.
Receive notifications when a campaign registers zero impressions or reaches its daily budget. Stay ahead of potential issues and make timely adjustments to keep your campaigns running smoothly.