Most companies use a primary domain for their website and client emails. While that's standard practice, using the same domain for cold emails can have repercussions. Let's explore the need for a dedicated cold email domain.
Recklessly sending cold emails can harm your domain's reputation. This risk extends to affecting the delivery of your regular emails to colleagues and clients. It's crucial to separate your cold email activities from your primary domain.
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Your cold email domain should align with your brand or primary domain. Struggling for ideas? Consider variations like getexample.com, tryexample.com, joinexample.com, or exampleconnect.com for a personalized touch.
Some TLDs are notorious for spam, and using them may trigger spam filters. To choose a reputable TLD: Trust your judgment Refer to lists like Spamhaus' top 10 worst TLDs, including .cn, .live, .degree, and others.
Before finalizing your cold email domain, check its reputation. Use MXtoolbox.com to perform a free check on over 90 blocklists. Ensure your chosen domain isn't listed, safeguarding your email server IP and domain reputation.
For a smooth transition between your cold email domain and primary domain, employ a 301 redirect. This ensures that visitors seamlessly move from your cold email domain to your main domain, enhancing user experience and trust.