-Evolution of rich results in Google SGE and SERPs. -Ongoing SERP optimization crucial for the growth of zero-click results. -Prioritize experiential/informational videos, web stories, podcasts, webinars, and visual optimization. -Focus on FAQ/PAA (People Also Ask) elements.
-Google's vision for a more personalized search experience. -Provide customers with personalized experiences based on their profile and preferences. -Tight integration with CDP and CRM systems for personalization. -Clean data, audience segmentation, and data-driven campaigns are crucial.
Are you One of Them?
-Optimize the customer journey across various channels and content types. -Utilize videos, images, FAQs, PAAs, news, webinars.
-Develop a robust content strategy. Identify and fill content gaps. -Review and optimize content performance. -Create personalized content based on user intent and touchpoints. -Demonstrate high E-A-T (Expertise, Authoritativeness, Trustworthiness).
-User interactions and engagement shape Google's search results. -Improve content quality and digital asset experience. -Goal: Reward expert-level content that meets searchers' needs.
-Understand customer questions and information sources. -Develop targeted strategies for brand mentions and citations. -Engage with well-respected sources and relevant influencers for social proof. -Leverage social following for increased credibility.
-Local strategy should be personalized, localized, and experiential. -Add localized experiences for engagement and traffic. -Include local posts, quality images, videos, and web stories. -Optimize the entire local consumer journey beyond just listings management.