Meta is rolling out AI-powered advertising features to combat creative fatigue in the ad industry.
Background Generation for creating complementary backgrounds for product images.
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Image Expansion to adjust image sizes for different ad formats.
Text Variations for generating multiple versions of ad copy, highlighting product features and targeting audiences.
Testers reported that the AI tools could save five or more hours of creative work weekly.
The tools are expected to enhance campaign performance by facilitating the development of multiple ad variations.