Google is introducing new requirements for bulk email senders to combat spam and enhance email security, effective from February 2024.
Key requirements include email authentication using SPF, DKIM, or DMARC, offering a one-click unsubscribe option, and maintaining a low spam rate.
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Google intends to offer guidance for implementation leading up to the enforcement date.
These changes emphasize the importance of email authentication, spam rate control, and easy unsubscribing for email marketers and businesses.
These changes emphasize the critical importance of email authentication and maintaining a low spam rate to protect email marketing and SEO efforts.
Whether your email list is large or small, adopting best practices such as using reputable email service providers, list cleanliness, segmentation, and personalization is essential for compliance and success.
Following these practices should improve email security and reduce spam across various email providers, contributing to the evolution of email marketing.