New features have been added to Google Discovery ads, aimed at assisting brands in distinguishing themselves on our highly interactive ad formats, which include product feeds, conversions, and reporting.
Advertisers now have access to fresh and captivating layouts and product feeds. They can employ a variety of formats, such as carousels, squares, and portraits, to fashion ads that are more enticing and influential.
Through this feature, advertisers can showcase products to consumers based on their interests and buying behaviour. Shops may provide more relevant ads by using succinct content from their Google Merchant Center portfolio.
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Advertisers will soon be able to use product-level reporting, which allows them to monitor the performance of their Google Merchant Center catalogue items in product feeds, based on metrics like impressions and clicks.
This empowers retailers who are promoting a wide range of products to identify the categories of products that are attracting more attention and make informed business decisions accordingly.
Google created Conversion Lift experiments last year to precisely measure the success of advertisements. The ability to calculate incremental conversions depending on users or regions is provided by one of their most current measuring solutions.