E-A-T stands for Expertise, Authority, and Trustworthiness. It's a quality evaluation system used by Google to rank websites & content in SERP.
Expertise refers to the author's level of knowledge on the subject.
Authority refers to the author's credentials, such as qualifications or experience.
Trustworthiness refers to the site's reliability, accuracy, & overall user experience.
Google uses E-A-T to ensure that users receive high-quality, reliable information from trustworthy sources.
To Improve your Website's E-A-T, ensure the authors of the content have the relevant expertise & qualifications for the subjects they write about.
Ensure your website's content is accurate, well-researched, and provides value to the reader.
Improve user engagement of your website. Try user-friendly design, clear navigation, & engaging content that boosts interaction.