This powerful metric can quickly highlight keyword and budget issues that hamper your campaign performance.
#2-Clicks
#2-Clicks
Clicks can help you understand how well your ad is appealing to people who see it..
#3-CTR
#3-CTR
CTR, is hugely important for advertisers. It helps determine both your ad rank and your cost per click.
#4-Quality Score
#4-Quality Score
A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.
#5-Impression Share
#5-Impression Share
This powerful metric can quickly highlight keyword and budget issues that hamper your campaign performance.
#6-CPC
#6-CPC
Your CPC is an important metric because those clicks, and costs, add up fast.
#7-Conversions
#7-Conversions
It's important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business.
#8- Conversion Rate
#8- Conversion Rate
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have.