9 Simple Steps for Refreshing Blog Content

Content is king in the digital space; keeping it refreshing and engaging is essential to drive traffic and conversion on your website.

With changing blogging dynamics, even the best-performing content must be refreshed occasionally as it is one of the most crucial content marketing strategies.

If you see outperformance of your existing content, don’t worry because, with the help of this new lease on life technique, you will be able to give a much-needed glow up to your content.

9 Easy Tips to Refresh Your Blog Content

#1 Identify Top-Performing Content That Needs a Facelift

First, you need to identify the content that performed well once but has seen a drop recently. These content pieces are the top candidates for a refresh.

You can use tools like Google Analytics, SEMrush, and Ahrefs to identify posts that-

Are getting decent traffic but can be improved for the growth.

Aren’t in the top positions but have ranked for relevant keywords.

Are trending and have the potential to get additional share and engagement.

💭 You can jumble through posts that are 8-18 months old. They might lose freshness yet have valuable information that is still relevant.

#2 Check for Outdated Information

Information can become obsolete quickly if it is related to numbers and stats.

Always check if your blog has broken links, mentions old technology, or outdated stats.

Suppose you are talking trends or updating algorithms, do check if they need to be updated.

Let’s take an example, that you have written a blog on Google algorithm updates, A lot can change in a year, right?

Updating it with fresh information will again drive traffic to your page and keep you relevant.

🔧All it takes is updated stats, fresh research, and mention of new tools by removing old once to refresh an outdated blog post with a new touch without writing all the things again.

#3 Revamp Your Headline for Better Clicks

A dull headline with excellent content can ruin all your efforts.

A headline is something that readers see at first and if it isn’t attractive, they might scare away.

Give your headline some creative, actionable, intriguing, yet specific touch.

You can add something like-

• Numbers (e.g., “7 Proven Tips…”)
• Power words (e.g., “Essential,” “Complete Guide,” “Ultimate”)
• Hit the reader’s touchpoints (e.g., “Make Your Life Easier with…”)

💡 According to a study, you can increase social shared and engagement by 73% if you use headlines with numbers.

#4 Refresh the Introduction and Conclusion

It is essential to have a positive first impression and if your blog has a blended opening, it might draw readers’ attention in the very beginning.

You can spice up the introduction by adding some interesting facts, a question, or a personal experience. It will help get the attention of users almost immediately.

For the conclusion, make sure that you provide something actionable for them to stay engaged even after they are done reading.

You could suggest further reading, call-for-action, opinions, or offer downloaded resources.

💭 You can add a ‘click to comment’ feature in the conclusion for the reader to share their views and insights from your post.

#5 Update Keywords and Optimize for SEO

SEO constantly changes and so should your content.

You need to revisit your keywords and check the relevancy considering what people are searching for today.

You can run keyword research sessions to find the terms that are trending, have high search volume, and have low competition.

Add these keywords to existing content to refresh them, however, don’t stuff keywords!

Optimize snippets by answering questions in the content.

Also interlink the content with new links, which weren’t there when the blog was published originally.

Also, optimize images with alt text for images with relevant keywords.

💡 Blogs that have new keywords have seen traffic increase up to 106% just in a few months.

#6 Add Fresh Visuals and Multimedia

Visual content isn’t just a piece of decoration but has an important role in user engagement.

If your content is just filled with stock photos or text blocks, add something new created by yourself to provide fresh visuals to users.

You should include charts, infographics, or data visualizations.

Add memes, GIFs, and relevant shorts to keep things lively.

You can add UGC videos to offer in-depth insights.

💡 Blogs that have images and visuals are viewed 94% times more than those without visuals.

Also, add alt texts to all the visual content for better SEO and accessibility. You can get it all done with the help of an offshore SEO agency without affecting your productivity.

#7 Enhance the Readability

Your content might be gold but it won’t perform well if it is tough to read.

You can break large paragraphs into shorter ones, and add subheadings, a catchy intro, bullet points, and a number list for the content to be easily accessible.

You can do the following things-

• Use tools like Grammarly to increase readability.
• Always use a tone that matches the voice of your brand.
• Add bold and italic quotes to provide support and emphasis to key points.

#8 Incorporate User-Generated Content and Testimonials

Let your reader do the heavy lifting. By this, we mean that adding user-generated content (UGC), such as case studies, comments, and testimonials, can add a touch of god to your blog posts.

If a reader has something valuable to share, add that to your blog with a shoutout to them for their valuable input.

Also, add testimonials or case studies of your existing clients who have benefited from using your advice.

Ask readers to provide their insights in the comment section or social media, and add something most valuable to your content.

💭 You can add a poll or survey to get real-time input from the readers. It will provide a sense of value to both new and returning visitors.

#9 Repromote and Repurpose

Now that you are done refurbishing your old content as fresh and polished, take it back to your audience.

You can repromote it through social channels, newsletters, or paid ads. You can pitch it as “improved and better” to get readers’ attention.

You can also repurpose the content for different platforms and formats-

Create Google web stories around it.

Create a slide share or LinkedIn carousel based on the key points.

Film a video or UGC discussing the topic.

Make a podcast out of it.

This way you can increase the lifespan of your blog and appeal to a broader set of audience through different formats.

💡 As per Content Marketing Institute, if you repurpose your content, it can increase organic traffic by 300%.

Refreshing Your Content = More Traffic and Engagement

If you keep updating old blog posts, it will improve their quality and add a new touch to your existing content strategy.

You can consider it as tidying up your closet where you are finding hidden gems and refurbishing them to feel brand new again.

Using this, you will boost your SEO, keep your audience engaged, and drive more traffic without putting any effort into drafting content from scratch.

So what is stopping you from picking a blog post, and applying the above tips? You will see, how small efforts will boost your content.

If you outsource SEO services, they will help you keep your website vibrant, up-to-date, and full of valuable insights.

So, which post you will choose to begin the refresh process? Or just get help from content marketing services to do that for you.