10 Things every CEO must know about SEO

In the age of ‘Commercialization’, where everything depends on how companies do their marketing, it becomes essential to have some significant and technology-laden arrows in their quiver, if they want to hit the target of high profits.

Almost every business is dependent on digital marketing practice of SEO CEO, as its one of the major pillars and no company can survive without a solid digital presence and no top-level executive can live without an understanding of digital marketing and search engine optimization.

As CEOs are situated at the pinnacle of decision-making, the onus is on them to select flawless CEO SEO marketing strategies, especially in the digital world.

So, it’s of utmost necessity for CEOs to go for digital marketing strategies and in that, and if we dive further deep, SEO Services comes out as the perfect digital marketing technique.

And, before understanding what are the 10 Perfect Must Know SEO vs CEO elements. Let’s understand what CEO SEO is all about!

What is SEO?

In the simplest words, it’s a technique and a process of making a concerned website rank at the top of a search engine for certain keywords.

Moving on to a more technical understanding, it’s a process of a combination of techniques and enhancements which makes the work of respective search engines extremely sorted in terms of crawling, indexing, and understanding content relevance (Google’s SEO Starter Guide, 2010).

CEO SEO will help them to index better, but another question that comes to mind is! 

Why is SEO CEO Important?

A plethora of research has stated as well as substantiated the fact that the online traffic witnessed daily on Google is roughly, around 8.5 billion 95% of the traffic doesn’t even bother to go on to the second page for the resolution of their queries.

Moreover, it shows how important it is for businesses to make their websites rank at the zenith of the search engines, or rather they would get lost in the pool of websites with reduced viability.

Now, coming on to the main part of this blog, we have gathered the most crucial pieces of this CEO SEO puzzle for all the CEOs out there. The point is not about 

Whether the CEO should know everything about SEO,

Whether it is a

a B2B business or a B2C business,

an international business or local business

a real estate business

a local salon

an educational institute

a mortgage lender

a news website

or a gaming company

Each and every business needs digital marketing for generating leads and customers

Because the job of the CEO is not to know everything about CEO SEO but we believe the CEO should know the basics of SEO and how it will impact their business.

10 Things every CEO must know about SEO

1. The website must work seamlessly, especially on Mobile Devices.
2. The website must load fast (including images).
3. The website must rank #1 on the brand terms.
4. The website must have a Google My Business Account.
5. The website must not have any broken links.
6. The website must not have any copied content.
7. The website must attribute the image/content to the original source.
8. The top keywords by search volume, traffic, and conversions.
9. SEO is not an overnight game – SEO is important but is also a long-term investment.
10. Algorithm updates can impact rankings, traffic, conversions, and revenue.

1. Seamless and Mobile Friendly Website

There was a time when mobile devices were new and not many people browsed the sites via mobile devices but if you ask anyone today, mobile usage beats PC usage by far.

In one of Quint’s news articles Desktop vs Phone, it clearly stated that digital India has 400% more mobile users than desktop users, and more than 90% of the time spent on the Internet by Indians was on mobile phones compared to PCs.

With mobile device usage going up, the websites needed to have a mobile version.

In fact, the website started to have an M subdomain or a /m sub-directory for mobile device users.

The setting was simple, if the user was coming via a mobile device, the user was redirected to the M version of the site.

If the user was browsing via PC, the user was not redirected and was left to browse the site as-is.

However, managing two different versions was not so easy and so came the RESPONSIVE sites.

A Responsive site was nothing but one version of the site that adjusted itself based on the device used.

To have further assistance with Mobile Marketing Services you may get in touch with Uvisible Now!.

2. Reduced Website Loading Time

A fast-loading website is something that everyone likes.

If your website doesn’t open up fast enough, the same set would not be happy.

Hence, one of the most important technical aspects that a CEO SEO should make sure of is that the website opens up quickly enough for the liking of the users.

If the users have to wait for more than 10 seconds, something is majorly wrong and should be fixed.

No matter how fast the CEO is in making decisions or how fast you come up with content or backlinks, if your website loads slowly, you are not fast enough and good for top rankings.

Every time a new version of the site is released or any major set of changes have been done, a website load time test should be mandatory and reported to the CEO, as a part of CEO SEO practice.

3. Website should rank #1 on YOUR OWN BRAND KEYWORDS 

Imagine you are the CEO and attending a social party in the local club.

Your friend comes and introduces you to a few businessmen.

You mention your brand name, and suddenly the other person Googles your brand name on the mobile and your site is neither visible on the search results nor on the Google 3 Pack Ranking.

BAM! Your self-respect as the CEO, the brand’s goodwill, and the reputation of the whole company take a huge toll and all you can do is shake your head in disbelief.

But, the story does not end here, the other pertinent questions would be, does that person think positively about you? Would that person want to do some business with you? Would that person take you seriously?

The answer would be a disheartening NO!

What happens, in reality, is, that when you enter the market, you start marketing your company in one way or the other.

When people hear about your company from any of the source/s, they might want to know more and for that, they would Google your brand name.

If your website doesn’t show up, they might not take you seriously.

They will think that you are not visible on your own brand name and that you are not big enough.

We don’t believe any CEO would like it. And, it shouldn’t also be a good CEO SEO practice.

Hence, a CEO should ensure, that their website ranks #1 for the brand keywords anyhow.

Factually speaking, We have handled several branding-based campaigns where the objective was to gain brand popularity and not just leads and conversions.

With such campaigns, the number of brand searches increases and if your site isn’t ranking for the brand terms, it means only one thing YOU ARE LOSING.

4. The website should have a Google My Business Account

The objective of any search engine marketing campaign is that the users should be able to find you easily.

A Google My Business account helps you set your location and share your address and phone numbers so that users can get more information about your business without even visiting your website.

Google Business information is displayed on the right-hand side of the search result page and your business will be displayed if the keyword used by the user matches your business.

Looking for the answer to the question of “How to Rank Higher on Google Maps” check out our blog on Google Maps SEO.

Why is this Important for the CEO to know about CEO SEO?

The queries on which Google my business profile or information is displayed in the search result are high on intent.

Such users are likely to visit your store, call you, meet you, and have a high chance of becoming your customers.

If you do not have Google my business account, you are missing out on potential customers for your business.

A CEO should not know how to set up this account or get it verified but just make sure that the account is there and that the business profile is displayed on the relevant search queries, this becomes extremely crucial while performing SEO CEO for your website.

5. Broken links may BREAK your website’s RANK

Imagine you are going on a road trip and you end up going on a road with a dead-end, a road that takes you nowhere.

Your time would be wasted, your energy would be drained and you would be utterly frustrated.

In the same way, if a user is navigating your website and ends up loading a non-functional page, the user would not like it.

Their purpose would not be solved as well as they will have a bad impression of your brand.

As a CEO, you must make sure your team ensures that there are no such dead-ends and broken links and pages.

6. Plagiarism is YOUR biggest ENEMY

Let’s say you have created a painting and before going to an exhibition you came to know that your art has already been stolen!

What a horrible feeling it might be, right?

Similarly, while performing CEO SEO, when you allow plagiarised content on your website for promotion and high traffic, it mostly backfires because of strict search engine policies.

Where your website gets penalized and is taken down from the repository list, leading to tarnished goodwill and reputation of the company.

The CEO needs to take the onus and ensure the content is of extremely high quality as it’s considered to be one of the vital elements of CEO SEO in getting high page ranks.

7. Credit must be GIVEN where it’s DUE

Barring plagiarised content, it’s essential for a company to properly reference the sources of content whether it’s images, stats, quotes, or any other form of information.

The process of providing adequate references and citing the actual source helps in building links and strengthening the domain authority of the website.

As a CEO, one of the pivotal roles is to increase a business’s worth and brand value and in the digital avenues, it comes through the proper mentioning of the sources through which you have acquired your content.

Simply put, when you go for a photo shoot and your peers appreciate your photos you acknowledge the photographer. 

Similarly, in content writing, it’s essential to acknowledge the source as it leads to building an interconnected network of content sharing and facilitates the website’s growth and success.

The CEO needs to take the onus and ensure the content is of extremely high quality as it’s considered to be one of the vital elements of CEO SEO in getting high page ranks.

8. Analysing the TOP KEYWORDS

Good SEO practice is considered to be when you heed the data you receive in your search engine console services where you can monitor, maintain, and troubleshoot the performance of your website for better results.

It’s considered that if you want to achieve top-tier ranking in the search results, first you need to understand the game of ‘TOP KEYWORDS’ and it’s possible when you analyze the data of your website.

As a CEO you must meticulously monitor the trends and searches on your website as it will help you to streamline your strategy of increasing website traffic.

Once you have identified the keywords, with the potential to perform well for your website, all you need to do is prepare some high-quality content with captivating images, videos, and infographics.

As it will exponentially increase your chances to attain the top rank on that particular keyword with the ultimate chance to increase your sales and conversion rates.

9. SEO is not an OVERNIGHT SUCCESS

Being a CEO is all about patience, perseverance, and grit. Rather than waiting for things to happen, emphasizing making things happen may not be the best strategy in all circumstances.

SEO is also one of those processes where things will come at their own pace. If you try to push it through underhand tactics, it may backfire at any given second.

So, the tried-and-tested method in such circumstances is to play the waiting game once you have explicitly deployed on-page, off-page, and technical SEO techniques.

You are advised to maintain your calm and don’t lose your cool if things don’t go the way you expected as it will make you angry, anxious, and frustrated leading to some wrong decisions.

And, you never know; your strategy might be on the verge of something spectacular and phenomenal before you disrupt the perfect harmony of your SEO techniques.

In our own experience, there were numerous times we were a centimeter close to quitting, but somehow we just hung at the moment and trusted my patience and hard work which ultimately paid off with some astounding results on my website.

So, it’s crucial to make yourself understand that SEO techniques are all interconnected to one another and no other technique is superior or inferior to another but the thing is it requires time to come into all effect.

To have a better understanding of SEO techniques, as a CEO you may Outsource your SEO services. And, to aid you in your SEO Outsourcing journey we have prepared a detailed SEO Outsourcing Guide, do check it out.

10. Algorithm updates impact rankings, traffic, conversions and revenue

Google ranking is based on an algorithm…….. We all know that.

Google has more than 200 factors on which search engine rankings are dependent. These factors keep on refining from time to time and the impact on your or any website can be big or small.

Google never pre-declares the time when these changes would be done and never shares the exact details about the algorithm changes. Top B2B Digital Marketing Trends Check out!

If you as a CEO figure out that there has been a drop in the ranking/traffic, you should know that there could be an algorithm update and it could have been the reason for the change in the traffic.

If there has been an algorithm update and your website is hit, you should not panic but an SEO audit might help to map the website to the latest algorithm update. 

You can then figure out the changes that you may have to do and the next set of actions.

Thus, we believe that our blog must have helped you in identifying basic yet essential SEO techniques and fundamentals, and as a CEO you must get yourself well versed in the CEO SEO to reap better results and conversions.

Because ultimately, the success of your business, especially in digital marketing, will depend on the marketing decisions you make and how well you follow the SEO Trends!

Conclusion

Digital Marketing is something without which no business can survive and hence the top-level executive should be aware of and be involved in digital marketing initiatives of the organization.

As a top-level executive, you may not want to know every minute detail about digital marketing but as a CEO if you can be aware of a few high-level metrics and data points while doing CEO SEO, it would help a lot in channeling the energy and focusing of the efforts.

FAQs

Q1. How can a CEO improve their company’s online visibility through SEO?

A CEO can improve their company’s online visibility through SEO by conducting keyword research, optimizing website content, building backlinks, and ensuring the website is mobile-friendly and fast loading.

Q2. What is the importance of keyword research for CEOs in SEO?

Keyword research is important for CEO’s in SEO as it helps to identify the relevant, high-traffic keywords that can drive more qualified traffic to the website, which in turn can help to improve online visibility and revenue.

Q3. How can a CEO increase their website’s traffic through SEO?

A CEO can increase website traffic through SEO by optimizing website content with relevant keywords, building high-quality backlinks, improving the website’s mobile-friendliness, and regularly creating fresh and engaging content.

Q4. How do backlinks impact a CEO’s SEO strategy?

Backlinks impact a CEO’s SEO strategy by helping to increase a website’s visibility and trustworthiness, which in turn can drive more qualified traffic to the website and improve search engine rankings.

Q5. What are the common mistakes CEOs make when it comes to SEO?

Common mistakes CEOs make when it comes to SEO include not conducting keyword research, not optimizing website content, not building backlinks, not regularly creating new content, and not paying attention to technical SEO.

Q6. How can a CEO stay up-to-date with the latest SEO trends?

A CEO can stay up-to-date with the latest SEO trends by following industry leaders and experts on social media, subscribing to relevant blogs and newsletters, attending SEO conferences and webinars, and experimenting on their own websites.

Q7. What role does content play in a CEO’s SEO strategy?

Content plays a crucial role in a CEO’s SEO strategy as it helps to attract and engage the target audience, while also providing search engines with the information they need to understand the website’s relevance and authority.

Q8. How can a CEO measure the success of their SEO efforts?

A CEO can measure the success of their SEO efforts by monitoring website traffic, search engine rankings, bounce rate, conversion rate, and return on investment (ROI). Regularly tracking these metrics can help to identify areas that need improvement.